Xbox Live Gold: No price changes, Microsoft retracted

Xbox Live Gold: No price changes, Microsoft retracted
At first, Microsoft had decided to raise the prices of its Xbox Live Gold subscription service, which allows you to play online, get free games monthly and have access to various discounts on select games from the Microsoft Store. The increase was $ 1 for the monthly subscription (totaling $ 10.99) and $ 5 for the quarterly subscription (totaling $ 29.99).

Under plans , Microsoft should have sent a warning message to its users and 45 days after receiving it, the price increase would have been applied at the time of renewal. The cost would have increased, without actually making the subscription more attractive and this was precisely the main criticism that the gaming public has moved, altered by this choice. However, Microsoft's response was not too late, publicly manifesting a clear and sincere rethinking of what was previously disclosed.

“Today we made a mistake and you did well to point it out to us. Connecting and playing with friends is a vital part of the game and we have failed to meet the expectations of the players who rely on us every day. Consequently, we have decided not to change the price of Xbox Live Gold, "writes the company on its official social profiles. “We are transforming this moment into an opportunity to bring Xbox Live more in line with the way we see the player and bring him to the center of his experience. For free-to-play games, you no longer need an Xbox Live Gold membership to play them. We are working hard to make this change happen as soon as possible in the next few months, ”says Microsoft.

Today was not great. We always try to do our best for you and today we missed the mark.

We hear you, and we're reversing our Xbox Live Gold pricing updates.

- Xbox (@Xbox) January 23, 2021

So, Xbox users can continue to enjoy the Xbox Live Gold service at the same price as ever, namely: $ 9.99 for 1 month, $ 24.99 for 3 months and $ 59.99 for 6 months. As we know, Microsoft's big bet with its Xbox is precisely its subscription services, designed to grow its user base, including as much as possible those who range from PC, Xbox One and Xbox Series X | S. Therefore, the focus is on continuity between the current and the next gaming platforms and, especially in this new generation, the US giant has attracted many users to its side with this approach. Surely, it is for these reasons that Microsoft preferred to take a step back, after having worked hard and invested so much in the offer.

If you are interested in trying the Xbox services and enjoying all the benefits included, you can buy Xbox Live Gold by clicking here or Xbox Game Pass Ultimate by clicking here.