No further details have been revealed, but the premises seem interesting. The entrepreneur's aim is to remove the barriers between people and the technological world. The first range of products will be launched in the coming months.
Carl left OnePlus last October after seven years in the well-known Chinese company.
These are his statements: It's been a while since something really interesting happened in the tech world. Now is the time for a breath of change. Nothing's mission is to remove the barriers between people and technology to create a homogeneous digital future. We strongly believe that the best technology is beautiful and at the same time natural and intuitive to use. When it is advanced to the right point, it should disappear into the background and make it appear that there is nothing. ”
Nothing received in December, in great secrecy, 7 million dollars of investments from the big names in the sector such as Tony Fadell, inventor of the iPod, Reddit co-founder Steve Huffman, ProductHunt CEO Josh Buckley, and YouTuber Casey Neistat.
A TechCrunch report highlighted how Pei's new company would perform. initially focused on the production of audio accessories and not mobile devices.
During a recent interview with the microphones of The Verge, Pei explained the business model of Nothing: it will focus everything on hardware and non-software subscriptions. The company will use custom made components that will have a different appearance and functionality from the competitors in the sector, trying to make a splash.
We'll see if this new adventure will benefit the good Carl Pei who was the main architect of the creation of OnePlus smartphone Nord, aimed at the mid and low-range market.
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