WhatsApp Business: the shopping cart

WhatsApp is now much more than just an instant messaging application. The vision of Facebook aimed at making it a platform for business is taking shape as evidenced by the umpteenth novelty introduced today and closely linked to the functions already integrated for shopping: a cart through which to make purchases in a simple and fast way. br>

The shopping cart arrives on WhatsApp

The app is actually transformed into an e-commerce service allowing customers to buy the products included in the catalogs that have been available for some time of Business profiles. Once the desired items have been chosen, the user has to do is send the order and wait for confirmation from the seller. Below is a video that clearly summarizes the procedure.

Today we present the arrival of the Cart function on WhatsApp, a particularly useful tool when communicating with businesses that sell more than one item at a time, as in case of restaurants or clothing stores.



Below are some screenshots showing the direct purchase process within WhatsApp.

With the Shopping Cart function, users they can browse the catalog, select multiple products and send the order to the business in a single message. In this way, it will be easier for businesses to keep track of orders received and manage customer requests, thus facilitating sales.



The timing of the onset is not at all random, right in view of Christmas shopping.

Source: WhatsApp