PS5: An Italian online store claims to have 500 consoles to sell below cost

PS5: An Italian online store claims to have 500 consoles to sell below cost
PlayStation 5 and Xbox Series X are nowhere to be found, yet the online retailer Euromediashop has 500 Sony consoles available to sell below cost, specifically PS5 costs 419 euros while PS5 Digital has a price of 349 euros and the same can be said for Xbox Series X / S, sold at a lower price than the list price. Before continuing to read, important note: we advise you not to go crazy with orders or purchases of any kind on this site until the situation is no longer clear and DDay colleagues have had the opportunity to visit the warehouse live with stocks, as well as indicated in the original article.

The site dedicated an editorial to the story, also interviewing the owner of the warehouse, Christian Ciciriello, who, it is specified, was very helpful in answering the editorial staff's questions .

Ciciriello states that the below cost in question is part of a marketing strategy to make the Euromediashop brand known in Northern Italy, with over 90,000 euros invested in advertising in the Lombardy region alone. But how is it possible that an online shop active from October 2020 has 500 PS5s available? "Because while Mediaworld and Euronics pre-ordered, and therefore sold all the PS5s under pre-order, Euromediashop kept them in stock because no one would trust to pay in advance for something that would be delivered after several months. We have 500 Playstation 5s. available. "

The consoles, Ciciriello points out, were not purchased directly from Sony but from other retailers who in turn bought them from Sony Italy, all products have an Italian warranty. It is possible to collect the PS5 directly in stock but only from December 22 onwards, this is the first date available for appointments.

DDay then asks for information about the accepted payment methods, among which PayPal is not included due to the high commissions applied by the platform. Finally Ciciriello invites the editorial staff to visit the warehouse and reiterates how the company has existed for a long time and last year had a turnover of 150,000 euros, despite the fact that the Euromediashop site was only opened in October 2020.

Nota Bene - We have disabled the comments under the news to prevent the discussion from escalating with disrespectful comments towards Euromediashop and Mr. Christian Ciciriello. We report the news for the record, we do not have direct contacts with the company but we are trying to get in touch with the company, anyone with news of any kind can contact us at