As you can see, this is a very simple and clear, with some fundamental information and with Microsoft's view on the matter expressed. The most interesting part is certainly the one in which the benefits for gamers, game creators and the industry as a whole are illustrated.
The benefits of the acquisition summarized by Microsoft Gamers will be able to enjoy more games across multiple devices, including Xbox, PlayStation, smartphones and online platforms. They will have more choice on where to buy games, with the ability to sign up for subscriptions or make dry purchases. Finally, it will be an alternative offer to the dominant platforms for those who play on smartphones.
Note the non-casual reference to PlayStation, given that, as already mentioned, Sony is the company that most of all is opposing the acquisition, as also demonstrated by the recent visit of Jim Ryan, the president of the multinational Japanese, to European antitrust bodies.
Video game creators will instead get more motivation to get their titles to players, with more support. They will have better revenues and a market with fairer rules and will have more flexibility in the payment systems and experiences they offer to their fans.
Finally, the video game industry will see greater competition in the mobile sector, currently dominated by Apple and Google. Competition will also increase in the traditional sector, where Sony and Nintendo will remain the biggest realities. Ultimately, a better work culture will spread and Microsoft's investments in studios and creative ecosystems around the world will increase.
Again, the emphasis on Sony's dominance is no coincidence, given the accusation that Microsoft is being made of wanting to create a monopoly.
In short, Microsoft is trying to communicate the Activision Blizzard affair, eliminating any ambiguity. Who knows if it will be able to convince the appointed bodies to decide whether it will go through or not.
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