Square Enix
According to what Square Enix wrote in its annual economic report, the Japanese market is no longer enough to re-enter the development costs of video games and make profits, so we need to look more and more to the international market.Square Enix aims to be successful outside Japan Square Enix's words actually photograph a situation that is now very clear, so local markets are no longer sufficient for medium-large productions, which must necessarily target the wider global context. SEGA itself has repeatedly cited the successes of its Yakuza and Persona series outside Japan in its latest economic report, a sign that the great Japanese publishers are now looking beyond the domestic market ..
But let's read precisely what is written in the Square Enix document: "The goal of sustained growth in the video game industry is difficult for companies that operate only in the Japanese market, given the aging audience. Therefore it is fundamental to our business produce successful titles that speak to the global market, which offers a greater scale in terms of both number of customers and sales volume.
In other words, the Japanese market is no longer enough to reach a level of revenues that allow us to recover our investments in development and generate profits, so we must base our production efforts on the assumption that we must be successful on the global market. "
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