FIFA and Roblox announce FIFA World
FIFA and Roblox have entered into a very interesting partnership, also in view of the next Football World Championships, which leads to the launch of FIFA World, a virtual environment available within Roblox dedicated to international football and its fans.This is a platform built through Roblox, which allows free access to anyone and is designed to provide a virtual meeting and reference point for all football fans. FIFA will collaborate with Roblox to build new online experiences capable of making fans identify with the platform, also in view of the upcoming start of the World Cup, which will obviously provide subjects and ideas for this new initiative.
Within FIFA World we find various football-themed mini-games, located within various areas of a vast 3D map that can be freely explored.
FIFA World in Roblox There will, however, also be other spaces dedicated to various activities, as well as video materials taken from the extensive library owned by the world federation, in-game events and special guests who will be present within the virtual environment.
FIFA World is available from today but it is an evolving platform, so over the next few weeks and months it will be constantly enriched by other contents and special events, including the FIFA World Cup Qatar 2022 and the FIFA Women's World Cup 2023 will also feature prominently.
"As part of our commitment to growing football and developing new ways to aggregate fans to sport, experience of FIFA in Roblox will provide fans with many new ways to interact with friends, celebrate the rich culture and tradition of the world's most popular sport and demonstrate creativity through various features and mechanics, "said Romy Gai, Chief Business Officer of FIFA.
"We believe discovering and experiencing these events together with friends around the world is a unique experience that cannot often be replicated in the physical world," said Christina Wootton, VP of Global Partnership for Roblox. "With FIFA World, fans are able to come together and celebrate their passion with others, support their team and access various FIFA events throughout the year."
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FIFA and Roblox Announce Landmark Partnership as FIFA World Officially Launches
Football’s world governing body and the leading metaverse platform – which has more than 50 million daily active users – have agreed to a multi-year partnership; The collaboration also sees the launch of FIFA (www.FIFA.com) World - an immersive virtual gaming environment on Roblox ahead of the upcoming FIFA World Cup™ in Qatar; Agreement is part of FIFA’s commitment to developing new and diverse interactive football experiences for fans
FIFA and Roblox (NYSE: RBLX) (https://corp.Roblox.com) today announced a new ground-breaking partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World - a virtual environment that celebrates the power of football and the rich history of its pinnacle events.
As part of its commitment to developing new football gaming titles (https://fifa.fans/3S9SG37) for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.
The FIFA World will also host bespoke video content, built from FIFA+’s extensive library, alongside exciting in-game events, while Spain star Pedri and German icon Lena Oberdorf will feature within.
Launching today, FIFA World will continue to evolve over time and adapt to celebrate FIFA’s top tier tournaments, adjusting and adapting for the FIFA World Cup Qatar 2022™, the FIFA Women’s World Cup 2023™, and beyond.
Click HERE (https://bit.ly/3yxCyRG) to learn more about FIFA World.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,” said FIFA Chief Business Officer, Romy Gai.
“FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience”.
Christina Wootton, VP Global Partnerships at Roblox, added: “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world,” said. “With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favorite teams, and get access to FIFA’s top sporting events year round.”
Spain and FC Barcelona star, Pedri, said:
“It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”
Germany and Vfl Wolfsburg midfielder, Lena Oberdorf, added:
“Fans are the lifeblood of our game, and so to be involved in this project as we meet them in the world of Roblox is a hugely exciting opportunity. We love celebrating with the fans, and now we can do it in FIFA World as well as on the pitch. It’s fantastic to see FIFA and Roblox using this opportunity to give a huge platform to the women’s game, and I can’t wait to see what’s in store for the experience in 2023 as we head to Australia and New Zealand.”
Distributed by APO Group on behalf of FIFA.Contact for African media:AfricanMedia@fifa.org