Twitch: subscription price in Italy lowered by 20%

Twitch: subscription price in Italy lowered by 20%


Twitch has announced that, starting today, the price of the subscription in Italy for the video streaming service will be lowered by 20%. That is, it goes from € 4.99 to € 3.99. However, the change will be gradual and for some users it will take up to a week before seeing the new price.

Remember that this is not new, the announcement was already made by Twitch last May and the company introduced new prices for each region over the weeks and months. The time chosen for Italy is therefore the beginning of August 2021.

According to Twitch, this move "will increase both accessibility for the community and revenue for partners and affiliates". In fact, after the inclusion of prices located in Mexico and Turkey, "viewers and spectators have given away five times the number of season tickets." Since that time, "more authors and female authors have registered subscription-related revenues, and more viewers and viewers support their favorite channels." The lower prices are therefore an advantage for everyone.

Twitch The price difference for the Twitch subscription in Italy is not huge, in absolute values ​​("only" 1 eruo), but for other regions of the world the inclusion of localized prices is a big change. In Ukraine, for example, it went from 130 UAH to 35.99 UAH with a decrease of 72%. In Russia it went from 399 RUB to 130 RUB for a decrease of 67%.

Twitch finally reports some data: "Every month over 850,000 people get revenue on Twitch, with the total amount of revenue paid to creators that doubled in 2019-2020. The Twitch community watched more than 1 trillion minutes of live content during 2020, and 13 million people went live for the first time. "

Twitch is a great platform that offers multiple contents: an example is this streamer who finished Sekiro blindfolded in 4 and a half hours.

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Twitch’s new ads are way less disruptive

a woman wearing a hat and sunglasses: One type of the new Twitch ads looks like a banner ad. © Image: Twitch One type of the new Twitch ads looks like a banner ad.

Twitch is experimenting with a new type of ad format for streamers that appears to be much less disruptive than the pre- and mid-roll ads that take over an entire stream. The new ads, called Stream Display Ads, instead show up under or around somebody’s stream but don’t stop you from seeing or hearing what’s going on.

You can get an idea of how one style, which is a banner ad, looks in this tweet from Twitch.

The ads can also take over more of the screen, like so:

The ads will last for 10 seconds, and you won’t be able to close or minimize them while they’re showing, according to an FAQ from Twitch. They’ll show up automatically, and Twitch promises that there won’t be more than eight in an hour. That amount “may fluctuate as demand changes,” the company says.

I’m finding it hard to believe that I’m excited by an ad format, but I feel like I’ll like these new ads more than the current pre- and mid-roll video ads, which prevent me from seeing the actual stream itself. I’m sure I’ll get annoyed by these new ads at some point, too, but since they’ll let me keep watching a stream without too much interruption, I think I’m going to mind them a lot less.