Car sales records are no longer enough for Tesla

Car sales records are no longer enough for Tesla

Tesla announced that in the third quarter of 2022 it sold over 343,000 electric cars worldwide. This is a 42% increase compared to the third quarter of 2021 - when there were fewer than 240,000 vehicles sold - and the all-time sales record for a quarter in the company's history. The increase in production was also significant. In fact, in the period between July and September, Tesla reports that it has produced over 365 thousand machines, a sharp increase compared to the approximately 238 thousand produced in the period July-September of 2021.

The news, however, is not all positive. In a note released on Sunday, Tesla found that with the increase in production it has faced significant difficulties in getting its cars to customers around the world, especially in the last days of the quarter, during which the number of shipments tends to increase. “It is becoming increasingly difficult to secure vehicle transport capacity and at a reasonable cost during these peak logistics weeks,” the statement read.

In recent years, Tesla has captured a rather significant slice of the electric car market. Except for some rival companies in China - which is the world's largest electric car market - Tesla is the world's most prolific electric vehicle manufacturer. However, closures related to the pandemic - particularly the closure of the Shanghai factory - have slowed production rates for months. In the second quarter of 2022, production had decreased compared to the previous quarter, something that - except for the second quarter of 2020, when the pandemic broke out - had never happened before.

Now the pace is back to high levels, but Tesla risks suffering the competition that is being created in the United States. Both Ford and General Motors have announced that they will begin producing electric vehicles within the next year. Despite this, company CEO Elon Musk is already aiming for the future. On Friday, September 30, the entrepreneur - currently also involved in a tough legal battle with Twitter - unveiled a humanoid robot that he promised to make available to consumers within the next five years. The impression is that Musk wants to create the perception that Tesla is more than a vehicle manufacturer, even if none of the ambitious projects that the CEO has been talking about in recent years has yet been realized.