Ford Mustang Mach-E
Ford has announced that it has increased production of its most famous electric car, the Mustang Mach-E, and at the same time lowered the price of all its versions. Interviewed on the subject, Ford's Chief Customer Officer, Marin Gjaja, did not expressly confirm that the price cut is a response to what Tesla has recently done on the Model Y, but it must be said that the timing of this decision is absolutely perfect.
Depending on the model and equipment, the reduction on the price list varies between $600 and $5,900 and the optional that allows you to have an oversized battery, which increases the size of the battery pack from 75.5 kWh down to 98.7 kWh, it was reduced from $8,600 to $7,000.
As for updated US list prices, the entry model – Standard Range with rear-wheel drive – now starts at $45,995. while the largest discount was applied to the GT Extended Range model, which went from $69,895 to $63,995.
“We will leave no market to anyone. We are producing more electric cars to reduce waiting times for our customers, offering competitive pricing and working to create a buying and using experience that is second to none. Our customers are at the heart of everything we do and we will continue to build ever more intriguing electric vehicles, we will continue to push the envelope further and further until electric cars are accessible to all.” said Marin Gjaja.
About 2 months ago Ford produced the 150,000th Mustang Mach-E, 2 years after the start of production: today Ford claims to have increased annual production from 78,000 units a year up to 130,000 copies per year, with the possibility of increasing a little over time. This is a drastic increase, equal to 67% more than currently produced, which will certainly allow Ford to attract new customers thanks to reduced waiting times compared to what is currently happening.
According to Ford, about 2/3 of Mustang Mach-E customers come from competing companies and the increase in production rate will only reinforce this trends.