How the technology landscape will change according to Gartner

How the technology landscape will change according to Gartner

Gartner has recently published a new report in which it identifies the main trends that will involve technology suppliers in the coming years.

The analysis identifies three main strands: the growth of companies' technological dependence, the new opportunities due to technology, and the impact of external pressures on the industry.

Rajesh Kandaswamy, Distinguished VP Analyst and Gartner Fellow, said: perform.”

Rajesh Kandaswamy, Distinguished VP Analyst and Gartner Fellow

“In 2023, product leaders and technology executives must balance short-term planning with long-term strategy to stay ahead of pace with the shocks to the economy and permanent crisis forces that are shaping the landscape,” added Kandaswamy.

Democratization of technology allows the non-special sti IT to choose, implement and customize their own solutions. This trend offers new opportunities to meet the needs of new developers and business users.

In fact, by 2025, most of the successful emerging technology solutions will be aimed at “non-traditional” buyers within companies .

The involvement of several figures within the companies will also concern purchases: in the majority of cases, purchasing decisions are shared by representatives of the entire company. Only 26% of technology buyers finance purchases through IT alone.

Free Demos

The Product Driven Growth (PLG) strategy is to offer free products or demonstrations to customers to convert them into paid accounts. According to Gartner, 95% of Software-as-a-service vendors will employ some form of PLG by 2025.

The co-innovation ecosystem approach enables the convergence of internal and external ideas to create new value. Companies are increasingly co-innovating with technology vendors to differentiate and succeed. Technology is actively used to achieve these goals.

Kandaswamy commented, “With an ecosystem of co-innovation partners, technology vendors can meet customers' pressing needs through the use of shared expertise, technology skills, investments and incentives”.

Technology buyers will increasingly use digital marketplaces to identify solutions that are easy to implement and integrate. Non-tech buyers will also follow this trend to meet their needs for technology solutions.

New intelligent applications generate value and innovation by learning, adapting and generating new ideas and results. Generative Artificial Intelligence (AI) is gaining ground for commercial use within smart applications, producing new multimedia content, synthetic data and physical object models.

Metaverse and sustainability

Technologies related to the metaverse are becoming increasingly popular in marketing to create engaging experiences and increase revenue of large organizations by 2027. According to Gartner, by 2027, over 40% of large organizations worldwide will use a combination of Web3 , spatial computing, and digital twins.

Technology vendors are also striving to enhance the sustainability of their products to enable sustainable business outcomes.

Business leaders are currently leveraging sustainability activities to drive business innovation and growth through sustainable products; companies that can quantify their contribution to customers' sustainability goals will see a 20% increase in their success rate by 2025.

Finally, Gartner also sees the growth of techno-nationalism, which is driving countries to implement digital sovereignty regulations and causing a divergence of technology stacks. Companies will need to strike a balance between specific national compliance needs and product profitability.