PlayStation is the leader in TV commercials that aired in America in January

PlayStation is the leader in TV commercials that aired in America in January
Sony continues to invest to promote the PlayStation brand, dominating the ranking of companies that spent the most money on commercials on American TV channels in January.

In fact, the PlayStation brand covered 77.5% of "impressions" of advertising space on American television channels in January 2021, reflecting how much Sony is investing in the promotion of PS4 and PlayStation 5. According to data released by iSpot and processed by VentureBeat, a total of 15 companies have broadcast 29 commercials for 1,900 TV passages, generating over 398 million views.

PlayStation as mentioned wins 77.5% of the pie with five different advertisements broadcast 183 times for a cost of 9.5 million dollars, followed by Nordus and GameFly, with Jackbox Games and Nintendo soon after. In particular, Nintendo of America has spent just under $ 300,000 for the passage of three Mario Kart 8 Deluxe TV commercials, generating over 19 million views.

Microsoft is absent, but we do not know if the company has not broadcast TV commercials in January or if these were not detected by iSpot. It is not the first time that Sony dominates the charts of the most aired TV commercials in America, in November 2020 a similar situation had occurred thanks to the great hype of PlayStation 5.

Powered by Blogger.