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Microsoft supports the News Media Bargaining Code
Brad Smith, President of Microsoft, has confirmed the indiscretion of a few days ago, that is to have met the Prime Minister Scott Morrison and the Minister of Communications Paul Fletcher, together with the CEO Satya Nadella. The theme of the meeting was the current imbalance between the bargaining power of digital platforms and that of Australian publishers.Microsoft believes the News Media Bargaining Code to be correct, as it represents an attempt to find the right balance between digital platforms and publishers' interests. Google says it cannot change search engine algorithms and proposes payment for content through the News Showcase initiative. The Redmond company will not be subject to the law (if approved), but is committed to abiding by the new rules.
Microsoft therefore promises the free transfer of advertising campaigns from Google to Bing and investments that will make the search engine "comparable" with the competitor. The Redmond company will never leave Australia, as Google has threatened. It is not known at the moment the opinion of the editors and if the proposal will be accepted. Google's market share in Australia is 94.4%, while that of Bing is 3.6%, according to StatCounter.
Source: Microsoft