Ferrari Purosangue is already a success: record of requests

Ferrari Purosangue is already a success: record of requests

Ferrari Purosangue is already a success

Yesterday Ferrari finally unveiled the Purosangue, its first four-door four-seater with “high” wheels. The electrically operated doors (the rear of which is hinged to the rear) open to reveal a luxurious cabin capable of accommodating four people. For Ferrari this is an unconventional approach, but despite this aspect, Ferrari has managed to create something that stands out from everything currently available on the market.

Purosangue has a base price of 390 thousand euros, but that hasn't stopped countless wealthy people from submitting requests and pushing Ferrari to close orders. The reason for the success? It is always a Ferrari, "compact" and with a V12 propuslore. Ferrari's commercial and marketing director, Enrico Galliera, spoke at a media preview of the Purosangue in Maranello on September 8, telling attendees that the question "exploded" once news broke that the new car would a V12 engine: “We risk not being able to meet demand and perhaps we will have to close orders very soon”. It didn't give the media a figure or an estimate of how many pre-orders had already been made, but even with extensive market research, interest in the 715-horsepower new arrival went far beyond what the Italian automaker had expected. .

Sports SUVs, with varying power levels, have enabled premium vehicle manufacturers to always reach unexpected market shares. An example is given by Porsche, with Cayenne and Macan, but also by Lamborghini with the famous Urus which raised the company's coffers. Production of the first four-door Ferrari is reported to be limited to around 20% of the automaker's sales over its lifecycle; with a capacity of about 15,000 vehicles per year, 3,000 of them will be purebreds alone. On average, in four to five years of production, it is estimated that 12,000-15,000 Purebreds will be produced.

The Ferrari Purosangue is the company’s first four-door car, just don’t call it an SUV

CNN  — 

Ferrari has unveiled the first four-door production vehicle the legendary Italian automaker has ever produced. It has a long hood that houses a gasoline engine and a single large area behind that which holds seats for four people and space for plenty of cargo. It’s also a four-wheel-drive vehicle. But, with the company’s sporting and racing history, Ferrari insists it isn’t anything so gauche as a “Sport Utility Vehicle.”

The Ferrari Purosangue, which mans “pure blood” in Italian, looks like a crossover SUV but Ferrari isn’t calling it that. Ferrari calls the Purosangue a “car” and contrasts its engineering with that of typical SUVs. The Purosangue’s big engine, a 715-horsepower V12 of the sort for which Ferrari is famous, is carried farther back behind the front wheels than in similar vehicles to create a better weight balance, according to Ferrari.

Ferrari has made four-seat cars before, but Ferrari’s its regular production cars have been two-door models, with back seats better suited for occasional use than long trips. The Purosangue has four full-sized and fully adjustable seats, a first in any Ferrari model. Both front and back seats are also heated, and the front seats have a massage function. A special darkening full-length glass roof is offered as an option, and there’s a second screen for the front passenger “that provides all the information required to help them participate in the driving experience,” according to Ferrari.

There’s also a cupholder made of glass. And if the traditional carpet and leather of the interior trim in the standard model aren’t enough for discerning customers, Ferrari says it can replace them with “a bullet-proof, ballistic fabric used in military uniforms.”

An “active suspension system” helps keep the car’s body under control during fast, hard cornering. Its roof is made from carbon fiber to reduce weight near the top of the vehicle. which should also help reduce rolling side-to-side in turns. Much of the lower parts of the body are made from aluminum. Despite the car’s relatively high ride height (for a Ferrari), the seats are close to the floor, the company says, to help maintain the brand’s traditional low-slung driving experience.

Unlike most similar vehicles, the Purosangue has no rear windshield wiper, instead relying on airflow to keep the back window clean. The car’s narrow headlights have air intakes above and below them.

It will also offer the sort of driving experience customers expect, the company said. It will be able to launch from a stop to 60 mph in about three seconds, according to Ferrari. The engine is designed to produce as much power as possible even at low speeds, the company said. It has an eight-speed automatic transmission with two clutches to provide fast gear shifts.

Even through Ferrari isn’t calling this an SUV, virtually every other premium luxury brand – from Lamborghini to Bentley and Aston Martin – now offers a crossover SUV. This type of vehicle is considered critical to compete in this arena, especially in markets like China, where sports cars are not popular.

The first Purosangues will be delivered in the US around the end of 2023, according to Ferrari. Prices are expected to start at around $400,000.