Elden Ring, 100 players will receive the title of Elden Lord or Lady in the UK

Elden Ring, 100 players will receive the title of Elden Lord or Lady in the UK

Elden Ring

Elden Ring will see 100 English players receive the official title of Elden Lord or Elden Lady thanks to an initiative by Bandai Namco UK in partnership with Highland Titles.

As anticipation grows for Elden Ring reviews, which will be published today from 16.00, the publisher has therefore decided to exploit the dark fantasy setting of FromSoftware's action RPG to create a decidedly different contest from the usual.

Clearly the title of Elden Lord or Elden Lady It will not have the same value as an inheritance title, but it can be used on legal documents and it seems that the people who have been awarded it have experienced a whole range of advantages in everyday life, from first class upgrades to preferential treatment.

Elden Ring, the certification of Elden Lord or Lady That's not all: the winners of the contest will also receive the right of possession on a piece of land of variable dimensions, up to 9 meters Quadri, located in the Highland Titles nature reserve near Glencoe, Scotland.

You must be a resident of the UK or Ireland and be over 16 years of age to participate in the initiative. What you need to do is send a message to eldenlord@bandainamcoent.eu from February 25 to March 11 and explain why you would be worthy of the title of Elden Lord.

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You Should Play Elden Ring Even if You've Never Touched Dark Souls


Elden Ring, a spiritual successor to Dark Souls.

Bandai Namco

One of my fondest high school memories came from Kingdom Hearts 2. After you beat the game, you unlock a 'superboss' battle with Sephiroth, the iconic villain from Final Fantasy 7. That bastard had a giant health bar and an even bigger sword that could kill you in one hit. One Saturday, my friend and I pulled an all-nighter trying to beat him. From midnight to 7 a.m., we passed the controller from one to the other after each death. As the rising sun started peeking through my bedroom's blinds, I did it. Sephiroth was slain. Victory nourished my sleep-deprived bones.

I've been thinking a lot about that night as I play through Elden Ring. In FromSoftware's latest game, there's a mini Sephiroth around every corner. 

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Set to launch Friday for Xbox, PlayStation and PC, Elden Ring is a spiritual successor to Dark Souls, a franchise that delights in its difficulty to a sadistic degree. Beating a Souls game is proof of patience, dedication and skill. It's a badge of honor.

Trust me, I know -- because I've never beaten any Souls game. In fact, I've been too intimidated to even play them. If you're reading this article, I'm assuming you're intrigued by Elden Ring but also a little afraid. After sinking nearly 40 hours into Elden Ring, I can tell you with absolute confidence: You're right to be afraid. 

But some fears are worth conquering. 

Written with the assistance of George R.R. Martin, Elden Ring is all about the Elden Ring. A ring that possesses vast but vague mythical powers, it was shattered into seven Great Runes by Queen Marika. Those Runes were given to each of the Queen's demi-god offspring, who went on to wage a war with one another in order to secure all Great Runes and reforge the Elden Ring. The war, known as The Shattering, had no victor but did manage to completely fracture The Lands Between, the setting in which you play. It's up to you to kill all seven demi-gods, reforge the Elden Ring and become Elden Lord. 

Easier said than done. If you've never played a FromSoftware game before, the gist of it is most enemies can kill you with one or two hits and progress inherently involves dying over and over again. It's a game of coordination and timing, but also perseverance.

There's a lot to take in, and it's overwhelming at first. Elden Ring is a huge RPG and has a giant list of features you'll need to familiarize yourself with. You'll choose a class that affects what weapons you can use initially. There are melee, magical, short-range and long-range setups. You'll learn how to craft items and consumables that buff certain attributes. You can summon monsters that do battle alongside you. You'll loot enemies for treasures and resources. There's a lot going on. What separates Elden Ring from other blockbuster action RPGs is that all this stuff really matters.

Take CyberPunk 2077, another ambitious RPG that gives you a huge variety of weapons and play styles. The difficulty of that game doesn't require a cohesive play style. Though there are hundreds of options, a simple katana/sniper rifle setup saw me through the whole game with minimal difficulty; I didn't experiment because no experimentation was needed. To progress through Elden Ring, however, you need to have your shit together. You need to have the right buffs, the right armor attached and the right consumables hotkeyed for quick use. You die constantly, but death brings with it a lesson: What you tried didn't work, so try something else. 

Eventually, the RPG elements click. Combat itself is the same. Movement in Elden Ring is clunky -- it's not designed for you to hack and slash your way through a room, it's designed so that every strike, block and quick roll counts. In one sense, it took me around 12 hours and innumerable deaths to 'get it,' but the beauty of Elden Ring is you never really get it. Each new area or significant foe brings a new challenge, and overcoming these obstacles is a constant, recurring process that takes you from 'there's absolutely no way I can do this' to 'I can't believe I just did that.'

It would be a lie to say all of Elden Ring is hard work with a satisfying pay off. Sometimes it's just plain ol' frustrating. With a game intentionally designed to be so difficult, it can feel cheap when dodgy autotarget or an erratic camera steals victory from you. Elden Ring's relentlessness can also be deflating. No enemy can be taken lightly and death is always one or two mistakes away. There's a certain lack of internal logic that can be jarring: One minute you can slay a literal demi-god, the next you're killed by a swing or two of a grunt soldier's sword.  

Still, the tangible sense of satisfaction and relief that Elden Ring regularly delivers will be unlike any recent AAA game you've played -- unless you've played previous FromSoftware titles. To me, Elden Ring's most frightening feature isn't its difficulty. It's its size.

This game is enormous. 



There is a lot to see here.

Bandai Namco

Let me indulge in one more story that I regularly thought of during my time with Elden Ring. It was my first day working an office job, back in 2014. In an attempt to bond with the obviously nerdy IT guy, I asked him if he'd ever played Skyrim. He looked me squarely in the eyes as he answered: 'Best 500 hours of my life.' 

It's impossible to know at this point, but Elden Ring appears to be a game of that scale. I've sunk nearly 40 hours into it and estimate myself to be just over a third of the way through the story. A 100-hour campaign is huge enough but still an incomplete picture. In a game like this, seeing the ending credits roll doesn't isn't quite the same thing as 'finishing' it.

For insight into the game's scale, consider how it progresses. You start in one part of the Lands Between. You explore the area, completing dungeons, finishing side quests and defeating ferocious beasts. Then there's a mega dungeon with a demi-god boss at the end. You beat that boss, and a new segment of the Lands Between opens up and you do it all again.

The sections that open up after each major boss fight are massive, and densely populated with foes to battle and things to see. The Lands Between are serene at times and grotesque at others, but always irresistible to explore. Between nightmarish battles in dungeons, adventuring through The Lands Between is a dream. But it's a time-consuming dream.

Remember, everything in this game can kill you with ease. This complicates exploration: in typical RPGs, being one-hit killed by a new enemy means you need to come back to the area once you're stronger. In Elden Ring, it can be hard to tell if an enemy is tough because you're not leveled up enough or they're tough just because the game is tough. Most of the time it's the latter, but not always. On two occasions, I spent over an hour trying to beat dungeon bosses before deciding they fall into the 'come back when you're stronger' category. 

At those moments, I imagine someone who typically only has time to play games for an hour or so at a time. I think about them spending the entirety of their budgeted gaming time being mauled over and over again by the same mini boss. You can see a lot of The Lands Between in an hour -- but you can also see next to nothing if you can't make it past a tough obstacle. This is absolutely a game that benefits from longer sessions of uninterrupted play, which many people don't have the time for. 

So, should you play Elden Ring if you've never played a Dark Souls game before? Yes. The challenges are immense, but so is the reward. To me, the more appropriate question is this: Do you have 100 hours spare in the next month or two? If you don't, you're unlikely to make it.

Elden Ring demands a lot, both in time and in patience. But memories don't come cheap. I evidently still think about that 2006 night spent besting Sephiroth. I haven't finished Elden Ring yet, but I know I'll be thinking about it for a long time too.

Elden Ring releases on Feb. 25, for PC, PS4, PS5, Xbox One and Xbox Series X|S.



While the world of Elden Ring is visually stunning, it also some terrifying monsters and other characters who may have an agenda of their own.

From Software / Namco Bandai Games