The platform recorded 383 million installations in the first months of 2021 alone
(photo: via Sensor Tower) The success of TikTok has grown a lot in recent months and many have approached the social of short videos during quarantine periods due to the covid-19 pandemic. Now this success is quantified in 3 billion global downloads of the application, according to a study by Sensor Tower.ByteDance's product is not the first app to surpass this gigantic number, but it is the first not from Facebook to do so - apart from video games. TikTok is the fifth non-gaming app to reach this milestone. Until now, the exclusive domain had been Facebook. Together with TikTok, only WhatsApp, Messenger, Facebook and Instagram had in fact achieved this result.
Sensor Tower writes that TikTok was the "most downloaded and highest grossing non-gaming app globally in the first mid-2021, reaching nearly 383 million installations for the first time and estimated consumer spending of $ 919.2 million ”.
Photo: the rise of TikTok downloads via Sensor Tower The study underlines how the success of TikTok lasts despite the threats of government bans in more than one country - as happened in the US with Donald Trump - and "although the app has been banned from India, its largest market. ”
Indeed, its popularity is also accelerating judging by the data. In fact, downloads increased by 2%, to 177.5 million, in the first quarter of 2021 and by 16%, to 205.4 million in the second, compared with the same periods of the previous year.
TikTok However, it is certainly no longer a unique app of its kind and in fact several competitors are increasingly introducing features to resemble them and try to attract new users.
If Instagram and Snapchat tried before, now YouTube has also introduced tools dedicated to making shorter videos. According to Sensor Tower, in order to remain competitive, ByteDance “will undoubtedly continue to innovate and build the ecosystem of creators on TikTok”.
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Facebook Social media Tiktok globalData.fldTopic = "Facebook , Social media, Tiktok "
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