A giant cat appears at Shinjuku Station

A giant cat appears at Shinjuku Station

Outside Shinjuku station, a giant cat appears, looking down at the unsuspecting pedestrians passing by. No, this is not a plot of an anime, but a new advertisement. In fact, the cat is nothing more than a wonderful gigantic 3D reproduction. But let's take a closer look.

When the 3D world comes to real life

Called Cross Shinjuku Vision, the new advertising space dominates pedestrians right outside the station Shinjuku, known for being the busiest train station in the world. The screen covers an area of ​​154.7 square meters and sits atop the newly constructed Cross Shinjuku building, covering three floors of the landmark at the station's east exit.

Boasting the latest 4K image quality and speakers with high quality sound, the new screen provides the most beautiful images ever seen before, and to prove it here is a giant 3D cat meowing as it moves back and forth, looking at the pedestrians as if he could jump on him at any moment. The video is equally cute and terrifying, especially when the curious feline sets its eyes on you, but it's certainly new even for Tokyo, whose ads have always had the greatest visual impact.

This is because Japan is finally joining the trend of curved LED digital signage, which adds more depth to images to create the fascinating 3D effect, without the need to wear 3D glasses to see the show.

今日の 15 時 半 ご ろ に 現 地 で 撮 ら れ た 映像 で す。 雑 踏 が 思 い の ほ か う る さ い の で 、 声 の 大 き さ は 調整 し な き た 映像 再生 時 さ い の で 、 声 の 大 き さ は 調整 し な き ゃ。 再生 時 wit wit - 新宿 東 口 の 猫 (@cross_s_vision) July 5, 2021

The giant cat, developed by Microad Digital Signage and Yunika in collaboration with Cross Space, will make its debut on July 12th.

During the day, the cat will periodically appear in ads, so if you're lucky you'll be able to see it, and you don't even have to live in Japan for that, thanks to the livestream on the official Cross Space YouTube channel.

We remind you that this type of advertising had already been used in China:

And South Korea:

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