Barbie celebrates the world of sports with Milena Baldassarri

Barbie celebrates the world of sports with Milena Baldassarri

Barbie once again becomes the spokesperson for female empowerment by celebrating the world of sport and drawing inspiration from the young gymnast Milena Baldassarri. In recent years, Barbie's mission has been to inspire the infinite potential that exists in every little girl. Today comes the announcement of the choice of the second Barbie Role Model of the year for Italy, revealing an OOAK (One Of A Kind) doll with the likeness of Baldassarri.

Let's find out who Milena Baldassarri is:

Class 2001, born in Ravenna, Milena Baldassarri, despite her young age, has been at the top of Rhythmic Gymnastics for several years. She is Italian champion, she already boasts several victories and podiums in World, European and international events, both in individual and team competitions. After her debut in her hometown at just five years old, in 2015 she was selected in the Italian Junior National Team. Thanks to the excellent results, in 2017 Milena made her debut in an international tournament in the senior category, immediately climbing on the podium three times. The silver and bronze medals at the Sofia World Championships in 2018 consecrate her as one of the reference athletes on the national and international scene of rhythmic gymnastics, becoming the first Italian to win at least one silver medal in an individual event at the World Championships. of the discipline.

To celebrate this event, Barbie has also created a promotional video that you can see at this link. The video shows how wonderful it is to devote oneself to sport but also how much effort and commitment require constant training aimed at achieving a greater goal, that of self-fulfillment.

This Barbie operation is aimed at limiting what has been the Dream Gap of recent years, an example of which is the series of Barbie Iconic Careers dolls (available for online purchase). “Several international researches have identified that from the age of 5, girls are less likely than boys to consider themselves brilliant and successful and begin to lose confidence in their abilities. Cultural stereotypes, implicit prejudices and the representations to which they are exposed through the media further reinforce this problem ”.