Oscars 2021: audience numbers for the awards plummeted

Oscars 2021: audience numbers for the awards plummeted

Oscars 2021

The Oscars ceremony took place in the USA on Sunday. ABC was responsible for the broadcast this year. However, neither the broadcaster nor the organizers should be really happy with the number of viewers achieved. Compared to 2020, the values ​​have plummeted.

While 23.6 million people tuned in last year, there were only 9.8 million viewers at the awards ceremony at the weekend. This means that the figures for the previous year have fallen by 58.3%. The golden boys were awarded in Hollywood for the 93rd time. But not only the Oscars are currently struggling with severe loss of ratings. The Golden Globes also lost 62% of their viewers from the previous year. The Grammys lost 51%. In Germany, the Academy Awards were again broadcast live on ProSieben. In the night from Sunday to Monday, there were an average of 130,000 spectators.

Recommended editorial content At this point you will find external content from [PLATTFORM]. To protect your personal data, external integrations are only displayed if you confirm this by clicking on "Load all external content": Load all external content I consent to external content being displayed to me. This means that personal data is transmitted to third-party platforms. Read more about our privacy policy . External content More on this in our data protection declaration. Experts are currently looking for reasons for the ever weaker award ceremonies. One of the main reasons is said to be the lack of innovation in the shows. In addition, there are hardly any reasons to watch the show live on TV. Corresponding motivations could be the unveiling of new films and trailers, as is the case, for example, with Geoff Keighley's Game Awards. The number of spectators here has almost doubled with every event over the past few years. However, a direct comparison of the numbers would be unfair, as viewers are measured differently here. However, this does not change the currently falling popularity of the Oscars.

via GameSpot

Oscars Viewership Falls 56% to All-Time Low

Chloé Zhao wearing a blue dress standing in front of a curtain: Oscars 2021 Ratings © TheWrap Oscars 2021 Ratings

The final ratings results are in for the 2021 Oscars, which don't look much better than the preliminary numbers for Sunday's hostless awards show, which took place at Union Station in Los Angeles and aired live on ABC from 8-11:17 p.m. ET.

According to time-zone adjusted Nielsen data, the 93rd annual Academy Awards drew a 2.1 rating/14 share in the advertiser-coveted adults 18-49 demographic and 10.4 million total viewers. Those include out-of-home-viewing, and are down 60.4% (vs. a 5.3 rating in 2020) and -56% (vs. 23.6 million total viewers last year), respectively, from the 2020 show.

Both the rating and total-viewer tally are new record lows for the Oscars telecast, which hit its previous all-time lows with last year's show, a telecast that aired before COVID-19 interfered with live awards shows (and the traditional release of movies in theaters).

The final numbers ticked up a bit from the 1.9 key demo rating and 9.85 million total viewers that the 2021 Oscars put up in initial numbers Monday.

While the Oscars are the latest awards show to take a hit amid the pandemic, they are far from the only one to suffer a steep drop in ratings this season.

This year's Grammy Awards sunk more than 60% in ratings from 2020's show among adults 18-49, the age-range most sought after by advertisers on entertainment programming. Just 8.8 million viewers tuned in across multiple platforms, down by a full 10 million from a year ago.

Two weeks before the Grammys aired, NBC's 2021 Golden Globes shed 63% of total viewers from 2020, plummeting from 18.4 million overall TV viewers to a mere 6.9 million. The special's 1.4 rating in the key demo was down 68% from 2020's 4.7.

While it was definitely a loss for ABC, the 2021 Oscars saw plenty of winners, some of whom scored record-breaking victories in terms of gender and diversity.

Click here for Sunday's complete list of 2021 Oscar winners, which includes Best Picture 'Nomadland,' Best Actor Anthony Hopkins, and Best Actress Frances McDormand, among others.