Benetton opens its first store in Roblox

Roblox proves to be more and more one of the preferred means by companies. The huge virtual sandbox has partnered with various brands, the latest being the Italian Benetton, which in the last few hours announced the opening of its first virtual "store". Called PlayChange, the store has been modeled to look like the store on Corso Vittorio Emanuele II in Milan.



Benetton in Roblox is not just an exhibition and a shop, but also a real collector of experiences. In fact, within PlayChange, players will be able to access three portals, each of which will lead to three different experiences. In Pink It !, for example, players will have to make as many floating silhouettes in the sky turn pink, while Green Adventure allows them to explore a forest. The Color Race is a race set in a desert. The three experiences will allow people to receive cards, which will entitle them to a discount in the United Colors of Benetton stores participating in the initiative.| ); }
Roblox has also forged important collaborations with Gucci, Spotify and SEGA. Who knows if in the future the sandbox will not become the real definitive metaverse for computers: after all, it is the first mainstream game to get closer and closer to the idea.