The new system that Amazon is considering to revolutionize reviews has been called Inspire, and is currently being tested on a limited group of company employees. Currently product ratings are confined to the bottom of product pages and work in a rather linear way, with users having the ability to indicate a star rating, add photos and videos, and the classic text commentary to point out their strengths or weakness of an article. As is known, on the platform it is possible to leave reviews even without having purchased a product, and many companies rely on services that publish positive paid reviews to improve their positioning in internal searches, or offer a small refund if you send a proof of publishing a 5-star review.
Inspire would appear on the homepage as a feed reachable by a diamond-shaped icon, which would allow you to view and create photos or video content reminiscent of TikTok to review products, or share and leave likes and comments to the creations of other users. It will also bea> possible to insert a link to go directly to the product page and buy the item in the center of the content. This sort of TikTok inside Amazon could thus increase the promotion of the most popular items and encourage more genuine reviews, even if it is not excluded that, paradoxically, even fake reviews can benefit from the new multimedia tool. While waiting for the test to end and Amazon announces whether it will implement Inspire or if it will discard the project, the purchase by invitation system started on August 17 with the Ps5 is official in Italy, which the company hopes will help put a stop to the action. of bots and touts.