Hyundai is the most technologically innovative brand

Hyundai is the most technologically innovative brand

The level of technology present inside modern cars now represents an aspect that can no longer be ignored. Car manufacturers are constantly looking for the perfect and most suitable solution for both the driver and the occupants.

According to the JD Power study called "Tech Experience Index (TXI)", technology is the most likely to make life on board the car complicated in case of problems. There are solutions, such as adjustable seats, for example, that can provide a debilitating experience if they do not retain memory or do not function properly. According to Kathleen Rizk, one of the leaders of JD Power, the risk of implementing a technology in a superficial way can scare automakers so much that it limits innovation. For example, the fingerprint scanner, a recently introduced technology, has been reported to be one of the most problematic systems ever; users experience 54.3 problems for every 100 experiences. In fact, many owners simply don't want it in their vehicles, due to its poor performance, writes JD Power.

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JD Power also analyzed 35 automotive technologies divided into four categories: convenience, emerging automation, energy and sustainability, infotainment and connectivity. The study was based on responses from 84,165 vehicle owners after 90 days of ownership. More in detail: