PS5: the price increase will not impact sales

PS5: the price increase will not impact sales


The increase in the price of the PS5 will not impact the sales of the console, at least according to Ampere Analysis, a company of financial analysts that analyzes various sectors, including that of video games. The report was signed by Piers Harding-Rolls, research director for the gaming industry.

“We think there will be a big disappointment for some consumers who have tried to buy the console without success. Nonetheless, we expect this price increase to have minimal impact on sales, ”said Harding-Rolls. "We expect Sony's forecast (sales forecasts) to remain unchanged," added the researcher and financial analyst.

These statements are obviously only hypotheses. At the moment, of course, we cannot know if the PS5 sales forecasts will be met and to find out it will be necessary to wait for the next reports of the fiscal year. We remind you that the price of PS5 has increased from today in several markets, including Italy: this increase is 50 euros and affects both existing console models. To find out more about it, we invite you to visit our article that you can find at this address.

PS5 Price Increase Officially Confirmed For Most Countries

The PS5 is now more expensive in most countries.

Future Publishing via Getty Images via Getty Images

There’s some bad news if you haven’t been able to get your hands on the PlayStation 5 in the 21 months since it was released. Sony has announced a price increase for the PS5 in many countries. It pinned the blame on global economic pressures, including high inflation rates and “adverse currency trends.”

The price changes are effective immediately in most key markets. They apply to the U.K., Canada, Europe, Japan, China, Australia and Mexico. There is no price increase in the United States for now.

A PlayStation Blog post does not mention specific changes elsewhere. However, it notes that some markets in the Europe, Middle East, and Africa (EMEA), Asia-Pacific (APAC) and Latin America (LATAM) regions may also see price increases.

Folks in the UK will now have to pay an extra 6% or so for a PlayStation 5. In Europe, the price increase is around 10%. Meanwhile, in Japan (where the increase will be effective as of September 15), the PS5 price is going up by a whopping 21 percent. The price increase is more modest in Canada, where both versions of the console are $20 (around 3 percent) more expensive.

Here’s the list of new prices, according to PlayStation Blog:

  • PS5 with Ultra HD Blu-ray disc drive – €549.99
  • PS5 Digital Edition – €449.99
  • U.K.
  • PS5 with Ultra HD Blu-ray disc drive – £479.99
  • PS5 Digital Edition – £389.99
  • Japan
  • PS5 with Ultra HD Blu-ray disc drive – ¥60,478 yen (including tax)
  • PS5 Digital Edition – ¥49,478 yen (including tax)
  • China
  • PS5 with Ultra HD Blu-ray disc drive – ¥4,299 yuan
  • PS5 Digital Edition – ¥3,499 yuan
  • Australia
  • PS5 with Ultra HD Blu-ray disc drive – AUD $799.95
  • PS5 Digital Edition – AUD $649.95
  • Mexico
  • PS5 with Ultra HD Blu-ray disc drive – MXN $14,999
  • PS5 Digital Edition – MXN $12,499
  • Canada
  • PS5 with Ultra HD Blu-ray disc drive – CAD $649.99
  • PS5 Digital Edition – CAD $519.99
  • “While this price increase is a necessity given the current global economic environment and its impact on [Sony Interactive Entertainment’s] business, our top priority continues to be improving the PS5 supply situation so that as many players as possible can experience everything that PS5 offers and what’s still to come,” Sony Interactive Entertainment CEO Jim Ryan wrote.

    You’d be expecting to see price cuts for the PS5 at this point, almost two years into the console’s life cycle. But the increases are, unfortunately, understandable. The global economy has been an absolute shambles over the last few months. Many companies are feeling the sting of that and the ongoing component supply chain crisis that’s had a stranglehold on manufacturing over the last couple of years.

    It seems unlikely that the price increase will result in reduced sales for Sony. The PlayStation 5 is still in high demand due to limited supply and the new retail prices are still lower than what you’d have to pay scalpers, for the most part.

    The move follows Meta increasing the price of the Meta Quest 2 virtual reality headset by $100 last month. Sony, meanwhile, plans to release PlayStation VR 2 and a premium DualSense controller in the coming months. It has not announced the prices for either as yet, but you probably shouldn’t expect them to be cheap.

    Microsoft and Nintendo haven’t given any indication that they plan to increase Xbox or Switch prices as yet. Still, the idea of cloud gaming might be starting to look pretty appealing to some folks right now.