Pixel Pat, you play as the 8-bit Intel CEO

Pixel Pat, you play as the 8-bit Intel CEO

Pixel Pat

It would almost seem like April Fool's Day, and instead, to celebrate Pat Gelsinger’s first year as CEO, Intel has released a small 8-bit game called Pixel Pat. It is a small endless runner, in Jetpack Joyride or Canabalt style to be clear, in which a pixelated version of Gelsinger will run through the 8-bit scenario (which recalls an Intel chip factory) and the player will simply have to decide when to blow it up, to overcome obstacles or get bonuses.

Here is one of the bonuses that can be obtained in the game The nice aspect is that, if you take the light bulbs, you will be able to read some of the most important achievements and innovations of the company. Also, if you take the rabbit costume, you will get invincibility. Obviously, the enemies to avoid are ... bugs, or bugs (does it tell you anything?)!

There's no stopping #PixelPat (especially when he's in a bunny suit).

Our new # 8bit game is a thrilling sprint through a chip manufacturing plant — and also a trip down memory lane to celebrate @PGelsinger 's first year as @Intel' s CEO. Play now! https://t.co/UoyapU6SDt pic.twitter.com/QXcnKoKasu

- Intel (@intel) March 31, 2022

It is a period of celebration for Intel, on the other hand, in addition to the first year of Gelsinger, in fact the company has recently formalized the arrival of Intel Arc Alchemist video cards, scheduled for summer 2022. At the moment, we know that this new Intel range should start from the low end up to the medium-high end of the market, while the top of the range which should be in line with Nvidia's RTX 3070 / RTX 3070 Ti, while offering 16 GB of VRAM. instead of 8GB. In addition, it appears that the cards will support ray tracing and XeSS (Xe Super Sampling) AI-based upscaling technology, which would allow Intel GPUs to compete on equal terms (or close to) with AMD and Nvidia's offerings. As for the laptop GPU models, three series are planned, Arc 3, 5 and 7 respectively, with different and increasing levels of performance. Arc 3 is the entry-level chip and will arrive first, with the ACM-G11 chip, while the more advanced (and performing) models will arrive later with the ACM-G10 chip. We can't wait to have the opportunity to put them to the test and find out how they fare compared to their rivals.

Intel launches retro-style browser game called Pixel Pat, featuring CEO Pat Gelsinger

WTF?! In what initially appears to be an April Fool's Day prank, Intel has marked the first anniversary of its CEO Pat Gelsinger being at the helm by releasing an 8-bit-style browser game featuring its boss. Not only will it bring mild amusement for about thirty seconds, but you can also learn some interesting facts about Gelsinger and his history.

The aptly named Pixel Pat, which you can try here, is a free, endless runner put together by Intel. This writer assumed it was an April Fool's Day joke that the company may have posted a day early, and in a way, maybe it is, but you can still play the retro-esque game.

Pixel Pat sees the eponymous hero making his way through Intel's new fabrication plant as he attempts to collect wafers scattered around the facility. Collecting lightbulbs will bring up information about the milestones Gelsinger and Intel have developed over the decades. Did you know, for example, that he joined the i386 processor design team back in 1981?

Players can double jump Pat, and you get to see how many bulbs and wafers were collected once you die. Avoid what are presumably dust clouds and bugs, two things no fab plant wants, though you can receive temporary invincibility by diving into a bunny suit. You also get extra lives by picking up hearts or 86 wafers.

April Fool's Day timing aside, Intel likely considers the game publicity for Chipzilla and its CEO. Compared to some of the terrible PR promotions we've seen from companies in the past, this one isn't that bad. It does, however, come one day after it was revealed that Gelsinger earned $178.6 million in 2021, about 698% higher than previous CEO Bob Swan's 2020 pay and 217 times more than the average Intel employee in the same year, so maybe Intel thought pixelating him and lauding his achievements would make the boss appear more likable. On reflection, perhaps this isn't a good promotion after all.