Jaguar will be direct rival of Bentley and Aston Martin

Jaguar will be direct rival of Bentley and Aston Martin

Electrification is now on the agenda and the British manufacturer Jaguar has certainly not been at a standstill in recent years; the real turning point was the introduction of the 100% electric i-Pace SUV which in 2018 marked the beginning of a new - silent - chapter for the house of the Jaguar.

HyperFocal: 0 In the range proposed to date, however, there are still many petrol models such as the F-Type P450 that we recently tested and mild-hybrid that will be replaced entirely by electric vehicles by 2030, going to fight directly with rivals of a certain caliber such as Bentley and Aston Martin ; this statement came from CEO Thierry Bollore who clearly underlined how an important repositioning of the brand is underway which will see Land Rover branded SUVs and leave room for creativity regarding the Jaguar brand.

Preparations are underway for a real revolution at Jaguar, not planning to replace many of the models present at the moment once they leave the market; € 2.9 billion will be invested in electric technology to develop exciting new models and related platforms exclusively for Jaguar, sharing nothing with Land Rover.

The next Jaguar XJ will also suffer from the new guidelines. recently seen in tests carefully disguised and which, according to the CEO himself, is not in line with the very recent decisions to reposition the brand; the new Jaguars will also be different from an aesthetic point of view, says the head of the creative office McGovern, in order to give the British brand the prestige it deserves.

From a technological point of view, they will be equipped with an innovative, very light body made of carbon fiber and glass to make the most of the available autonomy and reduce the weight to a minimum, considering the inevitable heaviness of the batteries same. The next step will be the introduction of the J-Pace electric SUV which will be a direct rival to the hugely popular Tesla Model X SUV.