Hemorrhage of subscribers for Netflix

Hemorrhage of subscribers for Netflix

Does Netflix want to introduce advertising because it is losing its subscribers? According to screenrant.com, there is a link between the two, and the company has certainly not failed to reveal that it has lost nearly 1 million subscribers in three months. The streaming giant has increased its subscription plans several times, with prices we know well by now. The latter is undoubtedly one of the reasons that pushed users to move away from the platform, but what happened to make Netflix revise its position in this regard?

Netflix advertisement

How many subscribers has Netflix lost?

While in early 2022 Netflix had suffered several setbacks with the loss of 200,000 subscribers, now the most expensive streaming service among its competitors - HBO Max, Prime Video and Disney +, to name a few - reported firing 150 employees due to slow revenue growth due to that situation.

Like many of its competitors before it, the platform has considered costs to consumers. Netflix has reportedly partnered with Microsoft to launch affordable, ad-supported plans in early 2023. With the introduction of promotions, there will likely be a drop in prices. In addition, new projects coming out could bring former users back, not to mention that the service includes some of the most marketable content in the entertainment industry, such as the TV series Stranger Things, Squid Game, Cobra Kai, or the recent The Gray Man. by the Russo brothers, the series The Sandman and the upcoming Knives Out 2.

Speaking of Netflix, we remind you that on Amazon you can buy the board game of the platform.