PC market 2020: desktop down, Chromebooks fly

PC market 2020: desktop down, Chromebooks fly
In this unpredictable 2020 that we are finally about to leave behind, the PC market has continued in that growth trend already recorded last year, benefiting from the race to adopt new devices to be used for smart working, remote teaching, remote communication and entertainment. So the sector is doing well. Or maybe not?

How are the PCs? What is a PC today?

It all depends on the point of observation, on which types of products you choose to assign to the Personal Computer category. So let's go back to the same question I already could some time ago: what is a PC today?

If we take into consideration only the more traditional definitions of the term, the sales trend is fluctuating: bad desktop workstations closed the third quarter of the year with a -27% compared to twelve months before, the other desktops (tower and small) very badly even at -33%. The only exception is represented by the all-in-ones that earn 7%. A summary in the table below, compiled on the basis of the data collected by Canalys.

The discussion changes moving to laptops or in any case to portable solutions. + 1% for clamshells (classic notebooks), + 3% for mobile workstations intended primarily for professionals, + 21% for tablets, + 27% for convertibles, + 57% for ultra-slim notebooks and + 88% for the so-called detachables, which if necessary take on different form factors.

The real triumphs, however, are the Chromebooks with their + 122%. A success for the initiative put in place by Google with the Chrome OS operating system that has been able to gradually gain support especially in the world of education. It is no coincidence that Microsoft is about to launch a project with not too different characteristics with Windows 10X.

Among the manufacturers, the world leader remains Lenovo with 18.9% market share followed by Apple (17 , 7%), HP (15.0%), Dell (9.7%) and Samsung (8.0%).

Source: Canalys
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