Do electric pick-ups save money? The Geotab study

The North American car market is typically pick-up enthusiasts, and in recent months, the first 100% electric pick-ups, such as the Rivian R1T, have begun to hit the streets, followed a few months later by the Ford F -150 Lightning. They are both very modern vehicles and full of technological trinkets, but are they able to completely replace a pick-up with an internal combustion engine? The answer to this question was provided by the feasibility study conducted by Geotab together with Enterprise Fleet Manager (EFM).

According to the data collected by Geotab on 91,000 pick-ups, most of the vehicles of the company fleets could already be replaced with an electric pick-up: 76% of pick-ups in fleets never travel more than 450 km in a day, a distance that can be safely covered by the Ford F-150 Lightning Pro in its 'Extended Range' version.




404,652 pick-ups were examined, between the USA and Canada, and the data speak for themselves: 45% of the pick-ups in circulation could be replaced by an electric counterpart without the slightest problem in fact of mileage autonomy.

However, the difference in the initial purchase cost remains, with electric pick-ups that today are still much more expensive, but when it comes to corporate fleets, the relevant data is that relating to TCO , Total Cost of Ownership (the total cost of ownership), and this is where the electric vehicle shines more than ever: with the price of electricity much more stable and lower than that of fuels and given the significantly lower maintenance costs , the electric pick-up saves up to $ 4000 on TCO compared to an endothermic model. Multiplying 4,000 by 45% of the 91,000 pickups examined (40,950), a total savings of $ 164 million is obtained, a figure that a company manager who deals with vehicle fleets certainly cannot ignore.