Netflix with advertising coming in the fall?

Netflix with advertising coming in the fall?



Netflix will launch a series of subscriptions at a reduced price thanks to the insertion of advertisements starting in November, thus beating its rival Disney Plus on time. To what purpose? The attempt is to stem the loss of over 1 million subscribers in 2022. Let's see in more detail.

Netflix with advertising coming in the autumn?

Did Netflix already intend to do starting the new service from 2023 but the launch has been anticipated to beat Disney Plus, which already in December will put at the service of users subscriptions with advertising at discounted prices.




Netflix then selected Microsoft as its global sales and advertising technology partner, with reports indicating that they required potential ad buyers to submit initial bids by mid-August, with an "average CPM of $ 65" ( cost per thousand views), which is well above the industry's current CPMs of less than $ 20