Maxi investment by Lamborghini in the electric: almost 2 billion euros

Maxi investment by Lamborghini in the electric: almost 2 billion euros

Maxi investment by Lamborghini in the electric

For manufacturers around the world, the imminent switch to electric marks the fate of many sports and non-sports car enthusiasts; While it's true that electric vehicles can be blazingly fast, many believe battery-powered vehicles can't hope to match their petrol-powered equivalents in terms of character or, indeed, sound.

Italian supercar manufacturers refuse to adapt without transferring the historical values ​​shared by each individual brand and, in this regard, Ferrari has stated that future electric models will provide a unique driving experience. Lamborghini intends to adopt a similar approach and, as Il Sole 24 Ore stated, will make the largest investment ever made to ensure an intriguing transition even for the most passionate. Of the 1.88 billion euros made available, almost all will be invested in hybrid and plug-in solutions arriving in 2024 and only a part will be destined for the electric that will debut by the end of the decade.



Lamborghini Huracan Evo
The Urus will also follow the same path and will hit the market in a purely electric variant in the coming years. The transition to hybridization, while it does not represent a real transition, is the only strategy that Lamborghini can adopt to keep its iconic V12 for some time to come. We are sure that, when the time comes, we will miss the "howling" of the V10 and V12, the two most iconic engines of the Sant’Agata Bolognese brand.





Lamborghini to invest at least 1.8 billion euros in path towards electrification - paper

FILE PHOTO: The wheel hub of a Lamborghini car is seen during the 87th International Motor Show at Palexpo in Geneva © Reuters/Denis Balibouse FILE PHOTO: The wheel hub of a Lamborghini car is seen during the 87th International Motor Show at Palexpo in Geneva

MILAN (Reuters) - Italian supercar brand Lamborghini plans to invest at least 1.8 billion euros ($1.88 billion) to produce a hybrid lineup by 2024 and more to bring out its fully electric model by the end of the decade, Chief Executive Stephan Winkelmann told Il Sole 24 Ore.

FILE PHOTO: A logo of Lamborghini is seen outside a Lamborghini car dealer, amid the coronavirus disease (COVID-19) outbreak in Brussels © Reuters/Yves Herman FILE PHOTO: A logo of Lamborghini is seen outside a Lamborghini car dealer, amid the coronavirus disease (COVID-19) outbreak in Brussels

Lamborghini, part of the Volkswagen Group, said last year it would invest 1.5 billion euros to shift its current models - the Huracan and Aventador sports cars, and the Urus sport utility - to hybrid gasoline-electric powertrains by the end of 2024.


'We have earmarked 1.8 billion, but in reality it will be much more - the biggest investment in the history of Lamborghini Automobili,' Winkelmann told the paper, adding that the figure did not include the development of the fully electric model.


'The investment will be huge because we have to face the full electric era while maintaining the values of Lamborghini's DNA. It will be a very difficult challenge.'


Like its rivals Ferrari, Aston Martin Lagonda and McLaren, Lamborghini is wrestling with how to shift its lineup to battery power without losing the high performance that supports their premium pricing.


($1 = 0.9555 euros)


(Reporting by Agnieszka Flak; Editing by Jan Harvey)