Pokémon Scarlet and Violet: fans have expected the trailer from the director's haircut

Pokémon Scarlet and Violet: fans have expected the trailer from the director's haircut

Pokémon Scarlet and Violet

Recently, Nintendo shared a new trailer for Pokémon Scarlet and Violet. It came as a surprise to some, but not all. There is a group of hardcore fans of the series who had foreseen the arrival of the movie thanks to the haircut of the director and producer Junichi Masuda.

This group is called Masuda Scholars' Society and in practice studies the social statements of the director to see if there is any news coming. In fact, Masuda usually goes to a specific saloon for a haircut before each video presentation. On May 29, Masuda said via Twitter that he was going to have his hair cut. This allowed fans to understand that the new trailer for Pokémon Scarlet and Violet was on the way.

Masuda Scholars' Society also explains that it's not just about barbers and the like. Masuda tends to share even more explicit and deliberate clues. In 2012, for example, he had published a tweet related to France, two weeks before the publication of Pokémon X and Y, or the generation that is inspired by the nation beyond the Alps for their region. In 2016, however, he shared a tweet stating that "the Sun is still high, but the Moon is shining", before the announcement of Pokémon Sun and Moon.


According to the Masuda Scholars' Society, "knowing Masuda is like knowing Pokémon". We hope that this attention for the director does not become extreme and does not invade his personal life.

Speaking of the most recent presentation, here are pictures and details on the new Pokémon revealed by the trailer.

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Hardcore Pokemon Scarlet and Violet fans predicted the latest trailer thanks to developer's new haircut

A group of Pokemon fans that study series director and producer Junichi Masuda for hints and clues on upcoming releases, and it led them to accurately calling that a new Pokemon Scarlet and Violet trailer was imminent. 


Automation (opens in new tab) reports that the group, known as the Masuda Scholars’ Society, managed to nail the prediction after the Game Freak co-founder tweeted about going to a specific location in Tokyo before mentioning getting a haircut. That seems like a relatively normal thing for someone to do, so the outlet reached out to the Masuda Scholars’ Society to find out how that works precisely and have been told that “to know Masuda is to know Pokemon”, as the industry figure is known for leaving hints on social media for fans. 


The group notes that Masuda’s social media activity as far back as 2016 shows that he tends to get a haircut at a particular saloon before he’s due to make media appearances, which are typically Pokemon focused. As such, the group got wise when he tweeted about going to Omotesando for a trim on May 29. Lo and behold, Game Freak revealed the new trailer a few days later after an announcement.


The Masuda Scholars’ Society also points out that he engages in heavier foreshadowing on social media. Masuda tweeted (opens in new tab) about going to France two weeks before the reveal of Pokemon X and Y back in 2012 and remarked that the “sun is still out, but the moon is shining bright” before the reveal of Pokemon Sun and Moon in 2016.


The latest Pokemon Scarlet and Violet trailers came with oodles of new details. Alongside a release date, we got a good glimpse at legendaries, Lechonk, and a pair of conveniently hot professors. Elsewhere, Masuda recently joined The Pokemon Company in a new senior role from Game Freak. 


Check out our Pokemon Scarlet and Violet guide to keep up to date on everything we know