Ford sells Mustang Mach-E at a loss

Ford sells Mustang Mach-E at a loss

Hard times for Ford and its electric Mustang Mach-E, despite good sales figures; the problems that the automotive industry is experiencing we know well, between the semiconductor crisis, the problems raised in the supply of materials and spare parts, the war in Ukraine which has further slowed production - everyone is struggling to produce cars, and who still succeeds is forced to revise the list prices upwards.

This is the situation in which Ford finds himself today, to the point that today for Ford to see a Mustang Mach-E means losing money, despite the '' increase in the list price: inflation and the continuous increase in production costs mean that the car costs more than the price at which it is sold, and it goes without saying that this approach is not particularly appreciated by the accountants of the American company .




Towards the end of 2020 Ford began selling the Mustang Mach-E at a very high rate, and earning very good money from the sale of each car: this is no longer the case today, and Ford can afford to produce the Mach-E just because the other models in the catalog, such as the US bestselling pickup Ford F-150, still earn enough to keep production of the electron Mustang running as well.

Ford yes is preparing for an economically difficult period - a bit like the whole world - aware, however, that at this moment the demand is much higher than the supply capacity, contrary to what happened in the past in times of economic recession.