Sony has renewed several brands, including Bloodborne and SOCOM

Sony has renewed several brands, including Bloodborne and SOCOM

Sony has renewed several brands

Sony recently revamped several brands, which are worth bringing back: Bloodborne, SOCOM, The Order 1886 and Psygnosis. The company has not announced specific plans for their use, so they could simply be renewals made as a matter of rights maintenance, as often happens in these cases.

We have already talked about the renewal of the Psygnosis brand in a 'other news, so we will not go back to it. The other three belong to video games or play series that have been stopped for some time and deserve a few more words.

Generally speaking, it seems to us that the Bloodborne and The Order: 1886 brands may have been renewed because the related games are still on sale in the PlayStation Store and can also be purchased on PS5 (playable in backward compatibility), as well as on PS4 (platform for which they were originally published). So these are two games still active on the market, one of which (Bloodborne) is very famous and considered among the top titles of the PS4 / Xbox One generation. So the renewal of both could hide nothing at all.

For the SOCOM series the question becomes complicated, because a new title hasn't been released for years now (the last one dates back to the PS3 era). That Sony wants to revitalize the franchise? After all, in recent months there has been talk of a greater presence in the world of live services for exclusive PlayStation titles and what better series than SOCOM to create a proprietary Call of Duty: Warzone?

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With its electric SUV and sedan concepts, Sony is gearing up to take on the automotive sector

Presenting a new electric SUV concept at CES 2022, Sony has confirmed its growing interest in the automobile sector. The Vision-S 02 follows a first concept car that is still being tested on the roads. Now, the Japanese giant plans to launch a new division dedicated to mobility in the spring, in order to better prepare its entry into the electric car market.

Two years ago, Sony caused a sensation when the manufacturer presented its Vision-S prototype at CES, showcasing its vision of electric mobility through a spectacular sedan that was powerful (400 kW, or 544 hp), connected (5G compatible) and semi-autonomous (thanks to its multiple sensors). The car's interior featured a huge touchscreen that served as a dashboard. Since then, Sony has not stopped testing this car on the roads, in order to perfect on-board safety.

This year, Sony is taking things one step further by unveiling a new concept, the Vision-S 02, a seven-seater SUV that draws on the same formula. Equipped with numerous LiDAR (laser scanning) sensors, the car's internal system is capable of analyzing its immediate environment in real time and offering autonomous driving possibilities in certain situations. Sony also announces that this vehicle can receive remote updates to quickly gain functionality and improve safety.

Onboard, Sony deploys its expertise as an entertainment specialist, offering a three-dimensional sound field thanks to speakers installed in the seats, delivering truly immersive musical experiences. The manufacturer even states that it may be possible to play PlayStation games on board, on the various screens available to passengers, via a remote connection with a home console.

Sony has announced plans to launch a dedicated division called 'Sony Mobility' in the spring of 2022 to prepare its entry into the electric vehicle market. The Japanese brand could thus pip Apple to the post and become the first historically consumer-tech-focused manufacturer to branch out into the automotive world. In terms of positioning (with its sedan and SUV), technology and on-board displays, Sony is also poised to take on Tesla. It remains to be seen whether the firm will see the same level of success.

Find out more about the Sony Vision-S 02 concept in this video:

David Bénard