Record-breaking SummerSlam for WWE: it was the most watched edition ever

Record-breaking SummerSlam for WWE: it was the most watched edition ever

Record-breaking SummerSlam for WWE

WWE’s biggest PPV of the summer proved to be an unprecedented success. According to what was reported by the official website of the Company, in fact, this year's edition was the most viewed in history and the most profitable from an economic point of view.

At the event, broadcast live by 'Allegiant Stadium in Las Vegas, 51,326 people attended: a number that actually broke the attendance record in a building. The revenue generated from ticket sales was four times larger than in the 2019 edition of SummerSlam, the last to be held in front of the public.

Merchandising sales also increased, marking a + 155% compared to two years ago. But that's not all, because the summer event also recorded a record of sponsorships: + 25% compared to 2019 and + 18% compared to 2020.

SummerSlam, record of views on social platforms

The most talked about moment of the event was, without a shadow of a doubt, the return of Brock Lesnar after a year of absence from the scene. "The Beast" stepped in after the match between John Cena and Roman Reigns, coming hard with the current Universal Champion.

At the moment the video of his return has generated over 4 million views, becoming of made the most viewed in the history of the WWE Instagram channel. It even surpassed that of John Cena's return, which took place at Money in the Bank.

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Read also: SummerSlam, the complete results of the great WWE summer event

Taking an overall calculation, the videos of the event have exceeded one billion views on all WWE social platforms. A clear signal of the great media echo that still today unleashes the Company of Vince McMahon.

If you weren't able to watch SummerSlam live, you can catch the event in its entirety exclusively on the WWE Network. To subscribe to the platform, at an affordable price, just follow this link.

WWE announce SummerSlam 2021 broke multiple records

WWE has officially announced that the bygone pay-per-view from the Allegiant Stadium in Las Vegas, Nevada set records for live global viewership, gate receipts, indoor attendance, merchandise sales, sponsorships, and social engagement.

Brock Lesnar making his return to the WWE at SummerSlam 2021 following a one-year hiatus has now become WWE’s most-watched Instagram video of all time with four million views. The video surpassed the video of John Cena’s most recent return at Money In The Bank 2021 PPV on July 18.

At a glance the accomplishments mentioned by WWE with the historic SummerSlam 2021 are as follows:

* More people watched this past Saturday’s event, live across Peacock (in the United States) and WWE Network than any other SummerSlam edition in the company’s history. The seven-figure global audience marked a 55% increase from 2020 and a 29% increase from 2019.

WWE SummerSlam 2021 indoor attendance record breaking venue to host Money in the Bank 2022WWE SummerSlam 2021 indoor attendance record breaking venue to host Money in the Bank 2022

* The sell-out crowd of 51,326 broke records in SummerSlam history for indoor attendance and gate receipts. (The venue Allegiant Stadium was an outdoor venue but it did have a retractable roof) Tickets were purchased by fans from all 50 USA states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019 from Toronto, Canada.

* Merchandise sales witnessed an increase of 155% from 2019. Last year, the Biggest Party of the Summer was hosted inside ThunderDome sans the fans.

* SummerSlam 2021 set a new sponsorship record, growing by 25% from 2019 and 18% from 2020.

* With more than four million views, Brock Lesnar’s return to the WWE became WWE’s most-watched Instagram video of all time – surpassing the video of John Cena’s return at Money In The Bank. In total, SummerSlam videos have gathered more than one billion views across all WWE social platforms for the past few days.

WWE Universal Champion Roman Reigns featured in the main event of SummerSlam 2021 who defeated John Cena to retain his title. Following the announcements by the WWE, The Tribal Chief took to Twitter with a reaction that was short yet significant, “Legitimate needle moving.”

This “moving the needle” talk began last week when Roman Reigns took a jab to CM Punk (who also made a return to pro-wrestling a day before SummerSlam 2021 on AEW Rampage) for how over he really was in WWE.

WWE President & Chief Revenue Officer Nick Khan then made a reference to “the needle” in a weekend interview with Ariel Helwani while former WWE star Mickie James also continued “the needle” talks. AEW star Chavo Guerrero also made reference to Reigns’ comments towards Punk for not moving the needles in the WWE.

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