Videos longer than one minute arrive on TikTok

Videos longer than one minute arrive on TikTok

In the coming weeks, users will be able to publish clips that last up to 3 minutes, exceeding the previous limit of 60 seconds

(photo: Unsplash) In the coming weeks, everyone will be able to publish videos longer than one minute on TikTok. The news was announced by the app itself, which explained that users will receive a notification to notify them when the feature is available for them.

In December of last year, the platform had already allowed some of its creators to publish clips that are longer than 60 seconds, up to 3 minutes. Now this chance will be given to everyone, according to TikTok, to give people more flexibility in creating their videos, especially when it comes to content like cooking and beauty tutorials that are difficult to make with a series of short clips. The idea of ​​the app is that a longer clip should prevent those who make videos from breaking them up into several episodes.

How much the introduction of this novelty will be appreciated is difficult to say. The test of the past few months had left many confused. The 60-second video format has always been central to TikTok's identity. This is not to say that longer videos will necessarily make the app less popular but, Engadget writes, "you always worry when a platform moves away, even if it's only a small step, from what made it popular at the beginning. ”

TikTok didn't say how much longer clips can affect its algorithm. YouTube, for example, prefers long content and on the site almost everything lasts more than ten minutes. If it turns out that the length also works on TikTok to keep you glued to the screen according to The Verge, we may see fewer and fewer short and lively clips that have always characterized the app.

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