Nothing ear (1), the launch price has been raised: ANC less than 100 euros!

Nothing ear (1), the launch price has been raised: ANC less than 100 euros!

Nothing ear (1), the launch price has been raised

There is less and less to the day when the new Nothing ear true wireless earphones will be announced (1) and the company continues to delight us with several teasers and information about it.

With the latest press release it was finally announced the price at which the ear (1) will be offered to the public and one of the most interesting functions they will have available to convince users.

Nothing is the new company founded by Carl Pei, co-founder of OnePlus together to Pete Lau and formerly a former Oppo employee. The brand has already managed to raise several funds from important personalities in the global tech scene, such as Tony Fadell (inventor of the iPod), Casey Neistat (YouTuber) and Kevin Lin (co-founder of Twitch) as well as being supported by GV (ex Google Ventures).

The company has announced plans to launch the first product in July of this year and has been confirmed to be a pair of true wireless earbuds.

Nothing has recently published the first teaser image on Instagram that should represent the ears (1), even if personally we cannot put too much effort into the imagination to be able to glimpse them in the abstract graphics. If you think you understand which part of the earphones is shown in the image please let us know with a comment!

Here is the company's statement regarding the Nothing ear (1):

“In addition to the Iconic design, Nothing ear (1) will have a state-of-the-art Active Noise Cancellation (ANC) system that uses three high-definition microphones to bring your music, movies and podcasts to the center. Users can expect a premium experience, along with leading specs, such as ANC, all for € 99. "

You got it right, the new headphones that will be announced on July 27th at the launch event Sound of Change will cost only 99 euros and will have an ANC active noise cancellation system on their side.

Now we just have to wait and wait to find out how Nothing will shake the market where Apple AirPods dominate and Sony WH-1000XM4 outperform the competition with their top-notch noise cancellation.

The Samsung Galaxy Buds Live True Wireless Earphones (TWS) are available on Amazon for just € 129.00.

India an extremely important market for us, plan to expand beyond audio: Nothing India VP

India an extremely important market for us, plan to expand beyond audio: Nothing India VPNew Delhi: Nothing- a consumer tech venture by OnePlus co-founder Carl Pei - is keen on building an ecosystem of 'connected' products and services and is counting on India to be one of its important markets, a top company official said. The London-based company - which is backed by Indian entrepreneur Kunal Shah - has partnered with Walmart-owned Flipkart for its foray into the Indian market.

Nothing's first product, 'Ear 1' is slated to launch globally later this month.

'India is an extremely important market for us and by partnering with one of the largest e-commerce players in the region, we are establishing our commitment for the region...

'We plan on expanding well beyond audio. Our business model is centred on building an ecosystem of products and services that are all connected, simple to use and feature iconic designs,' Nothing India Vice President and General Manager Manu Sharma told .

He added that eventually all these different devices will speak to one another, and people will be able to organise their entire digital life in one connected space.

Sharma said the company is currently focused on bringing Nothing Ear (1) to users, including in India.

'All of our products are being designed in Europe and in February... Our products are being expertly assembled around the world. The important thing is that our future customers and stakeholders can rely on us to deliver quality products with our unique design approach, so we will always remain open and flexible in our supply chain,' he added.

Nothing has raised USD 22 million from a clutch of investors, including GV (formerly Google Ventures), Casey Neistat (YouTube personality and Beme co-founder), Twitch co-founder Kevin Lin and Reddit Chief Executive Officer Steve Huffman.

Talking about opportunity in the wearables segment in India, Sharma said the true wireless earbuds space is growing considerably around the world and in India year-on-year.

'While it's too early to comment on the market share, I believe we have a late mover advantage in that we have seen what works and what doesn't. We leveraged this knowledge to create a new design with leading specs and with a differentiated approach to design that will stand out among so many earbuds that look similar to one another,' he added.

As an area of hyper growth, the earphones market will also provide a fertile backdrop as Nothing strengthens its capabilities and prepares to enter new product categories, Sharma said, adding that Ear (1) is just the start of its journey.

In India, the wearables market posted 144.3 per cent year-on-year growth in 2020, exiting 2020 with 36.4 million unit shipments.

Earwear device shipments grew more than three-fold in 2020 compared to the previous year, mainly driven by the affordable launches, and expanding use cases beyond entertainment like virtual meetings and e-learning requirements.

Truly Wireless Stereo (TWS) devices were the top gainer seeing a 10-fold increase with shipments totaling 11.3 million units in 2020, as per IDC.

The earwear category accounted for 83.6 per cent of the overall wearable market share with 30.4 million unit shipments in 2020.

Boat accounted for one-third of the category shipments, followed by Samsung (portfolio included JBL, Harman Kardon and Infinity) with 14.5 per cent share in 2020. In the TWS segment, Boat led the segment with 24.6 per cent share in 2020, followed by Realme (13.5 per cent share).

According to Flipkart Senior Director (Electronics) Rakesh Krishnan, India is one of the fastest growing markets for wearables in the world, and Flipkart is witnessing nearly 85 per cent growth in the overall audio segment in the last one year, with 125 per cent growth in non-metros.

'There is a huge scope for increasing the adoption of wearable devices in India and the foray of Nothing in this space will help expand the market further.

'The extended Work from Home scenario has further heightened the demand for electronics essentials, including true wireless earbuds... Consumer sentiment has been positive and we have seen this in the past few months, during and post lockdown,' Krishnan said.