Cyberpunk 2077: the campaign on its numbers has become a boomerang on social networks

Cyberpunk 2077: the campaign on its numbers has become a boomerang on social networks

Cyberpunk 2077

Cyberpunk 2077 fans have been waiting for some news about the game for several months. Free content was supposed to arrive, the upgrade for PS5 and Xbox Series X | S and many other things. Instead, partly for his own demerits, partly for events over which the Polish studio had no control (such as the hacker attack), these months have been used to fix the game. Not enough to prevent the many players from having a poisoned tooth. In this way the "Cyberpunk 2077 by numbers" marketing campaign has turned into a real boomerang.

In the intentions of CD Projekt RED, the new Cyberpunk 2077 marketing campaign should have served to show how, despite the controversy, Cyberpunk 2077 players have enjoyed the many attractions of Night City. In fact, we talk about the hours spent creating the character or the money Viktor made thanks to V and his trades.


Too bad that the most savvy players have used this interpretation to underline, once again, the unfulfilled promises by the developers.

On the game's Reddit channel, in fact, a series of campaigns have appeared along the lines of the original one whose purpose, however, is anything but. How many bullets have a player fired while he is driving a vehicle in the open world? Zero, says an ironic "Cyberpunk By Numbers" dedicated to the inability to shoot while driving.

How many people have taken the subway? How many have their appearance changed during the game? How many refunds have there been? And so on, underlining from time to time the many problems that the game has had. At this address you can find a collection of these teases.

CD Projekt, however, has a 38GB patch in the works: will it be the one capable of transforming the game?

Source Have you noticed any errors?



For Cyberpunk 2077 Fans, Dunking Has Become A Sport

a man that is standing in the street: The back of Cyberpunk 2077 © Image: CD Projekt Red The back of Cyberpunk 2077's Johnny Silverhand as he walks through Night City.

The Cyberpunk 2077 saga has been a long one but it’s still far from over. The latest development? Fans co-opting the game’s social media marketing campaign to dunk on things missing from the sci-fi RPG’s open world.


As first spotted by Forbes’ Paul Tassi, a number of posts have been blowing up on the Cyberpunk 2077 subreddit taking shots at CD Projekt Red’s current “Cyberpunk In Numbers” social media campaign on Twitter. In lieu of any updates on the games in the last couple weeks, the Cyberpunk 2077 Twitter account has been sharing statistics about the playerbase.


“Since players were first unleashed on Night City’s streets, 13 billion people have been defeated by V. By comparison, the megalopolis has a population of 6.9 million,” reads one of the tweets. “Wellsprings is officially the most dangerous neighborhood in Night City with an average of 57 player deaths per day (real time),” reads another.


Now players are responding with memes of their own highlighting all the things you still can’t do in the game. The most popular on the subreddit so far with over 20,000 upvotes is “Cyberpunk By Numbers: V has modified its appearance 0 times!” Another one that’s blown up is “Cyberpunk By Numbers: 0 MILLION SPENT on car and truck customization!” My personal favorite is, “Cyberpunk By Numbers: Police officers have teleported 7,300,000 times behind the players’ backs.”


For Cyberpunk 2077 Fans, Dunking Has Become A Sport


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These and many more each highlight a feature players have requested be added to the game since it launched over six months ago, or something they thought would be present in the game based on the years and years of trailers, interviews, and other marketing. A big one has been that despite the emphasis on character modding and customization, players can’t fundamentally alter their appearance after the game begins, not even by getting a haircut. While cars play a huge role in the world you can’t swap out paint jobs, shoot while driving, or buy a garage to house them in. And then there are Cyberpunk 2077’s cops, which despite subsequent patches can still act pretty wonky.


For Cyberpunk 2077 Fans, Dunking Has Become A Sport


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None of this is to say that CDPR developers were lazy, or that they should continue to crunch to try and expedite the game’s possible redemption arc. But it does speak to where some of the game’s most ardent players’ heads are at as they wait for DLC and PS5 and Xbox Series X/S upgrades.


Cyberpunk 2077 finally returned to the PlayStation Store last month, and has subsequently shot up to the top of the sales charts on PS4 as a result. At the same time, the roadmap for upcoming patches and content has gotten even more vague. The game may have finally reached a “satisfying level” of performance for CDPR executives, but players are still clearly desperate to see the game grow and evolve into the genre defining immersive sim they once thought it would be. And until it gets there, more memes.