Cyberpunk 2077: Advertising campaign advertises "biggest update to date"

Cyberpunk 2077: Advertising campaign advertises biggest update to date

Cyberpunk 2077

Update: CDPR confirms to our colleagues at PCGH that this is not a completely new advertising campaign. Rather, the developers carried out this campaign to refer to the 1.2 update (came at the end of March) - and the availability in the digital stores for PC, PlayStation and Xbox. Information on upcoming updates should be published in good time via the social media channels of the developer studio. On Reddit and in other channels, users are rightly confused.

Original: CD Projekt Red announces the "biggest update to date" for Cyberpunk 2077. In an advertising campaign running on social media, the developers promise that "there will be more" too. Tangible details about the planned content have not yet been determined. It is therefore currently only possible to speculate whether the “biggest update” might be the next-gen upgrade, which will be available for PS5 and Xbox Series X in the second half of the year. The version optimized for the new consoles appears free of charge for owners of the PS4 or Xbox One version.

After the "big update", the first free DLCs for Cyberpunk 2077 (buy now 38.13 €) which CDPR already mentioned in a roadmap - and which should appear alongside other updates and improvements. The small additions will most likely include new outfits and weapons for the action RPG. There are currently no concrete plans for the mini DLCs.

So far, the developers have been busy working on the technical side of Cyberpunk 2077. The action RPG came onto the market with serious technical problems, especially on the basic consoles of the PS4 and Xbox One. After a number of updates and hotfixes, CDPR now sees its current work at a "satisfactory level". The title has been available on the PlayStation Store since the end of June, after being removed shortly after the release due to technical deficiencies. Further updates should of course be submitted later. Cyberpunk 2077 went on sale for PC and consoles in December.

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‘Cyberpunk 2077’ Is Advertising A ‘New Update’ That Doesn’t Seem To Exist

Cyberpunk 2077

CDPR

Cyberpunk 2077 has spooled up a new marketing campaign as of late. Instagram story ads, Facebook ads, YouTube pre-rolls. All of which are advertising either a “new update” or one I saw was something like “its biggest update yet.”


The problem? I have no idea what they’re talking about.


The phrasing of these ads are not about a future update coming, they’re plastered with big “Available Now” branding:


Fans have been perplexed by this to the point that they think maybe the ad campaign went live early by accident, and this was supposed to be promoting the free DLC update which is still not here (nor does it even have a preview or release date yet).


But no, I don’t think this is what’s happening, and I think CDPR is just trying to spin its collection of hotfixes and patches as the “new update” being listed here.


Of course what’s not being said is that the purpose of 99% of all these past patches has been to fix broken aspects of the game, either poor performance on console in particular, or bugs that were progression blockers or glitches across a huge variety of quests.


There have only been a tiny, tiny handful of changes to the game that could be considered quality of life improvements, and zero that I would consider new content. Police now spawn further away instead of right on top of you. Car purchase icons now appear as cars, not quest icons. Shopping for clothes and blueprints is now a bit better. And…honestly, I think that’s it.

Cyberpunk 2077

CDPR

The “biggest update ever” for Cyberpunk was the 1.2 update, which had hundreds upon hundreds of bug fixes, in addition to a few of the above change. But that was released over three months ago at the end of March. The latest patch, 1.23, featured just small handful of bug fixes and performance improvements, and came shortly before the game got back on the PlayStation store after being banned for six months. But there really has been no “new update” that these ads are referencing, past the collection of patches and fixes to get the game in working order.


My best guess for what’s happening here is that this is CDPR’s marketing team trying to spin some way to say “come play Cyberpunk 2077 because it’s mostly fixed now” without saying that outright. So instead they are promoting some sort of vague “update” with no details, that is a combination of about eight updates that are almost entirely bug and performance fixes.


It’s very weird, but nothing about Cyberpunk’s release has been normal, I suppose. There should be a pretty major update once free DLC does in fact start rolling out, but that’s not what this is. And what this is, is very strange. I’ve asked CDPR to clarify what they’re talking about with this campaign, and I will update if I hear back.


Update: This was a response from the official Cyberpunk Twitter earlier today about the campaign:


They say we “ran” but I was seeing it as recently as yesterday and it seems ongoing. Again, Patch 1.2 released in March, and it appears this was just a “reminder” of the fixes there and also the game being back on the PlayStation store, without saying that outright.


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