Amazon Prime Day 2021: Promotions on services also include Prime Video channels

Amazon Prime Day 2021: Promotions on services also include Prime Video channels

Amazon Prime Day 2021

Amazon Prime Day 2021, brought forward to June to avoid overlaps with the Olympics and European Championships, will be held on 21 and 22 June for a two-day discount dedicated to Prime service users. But, as usual, to anticipate the initiative there are several offers related to Prime services, including Prime Video with the possibility of subscribing to 0.99 euros per month, for three months, to the thematic channels Starzplay, Hayu, Crime + Investigation Play, RaroVideo, Blaze, MUBI and History Play.

Subscription to the Prime service costs 36 euros per year or 3.99 euros per month, but can be activated as a free trial for 30 days, as long as you have not already been subscribed to Amazon Prime previously, during which you can take advantage of discounts, including those of the Prime Day, as well as free deliveries on Prime products, dedicated promotions, the basic service of Music from 2 millions of songs and Prime Videos.

Here are the promotions on Prime services in view of Amazon Prime Day 2021:



Amazon Prime Video Channels: offer dedicated to prime users also on Amazon Prime Video which offers subscription for 0.99 euros per month, for 3 months, to the thematic channels Starzplay, Hayu, Crime + Investigation Play, RaroVideo, Blaze, MUBI and History Play. Amazon Music Unlimited: For a limited time, new members with Prime access can enjoy 4 months of free service, with full access to over 70 million songs. Amazon Kindle Unlimited: Three months free for new Kindle Unlimited customers, with full access to over 1 million eBooks on any device. Amazon Audible: free for 30 days, 20% discount for 12 months and also offers a discount of 15 euros, as long as you renew the service after the trial period. Amazon Business: 25% discount on the first order up to 200 euros. Registration is free.

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Target and Walmart launch rival sales events to steal Amazon Prime's thunder

  • Shortly after Amazon confirmed Prime Day for June 21 and 22, Target and Walmart introduced coinciding sales events.
  • Target and Walmart's strategy to counter Prime Day points to heating competition.

    • Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers announced their own coinciding sales events.

    Target and Walmart's strategy to counter Prime Day points to heating ecommerce competition.Insider Intelligence

    Here's what you need to know:

  • Target's Deal Days will take place from June 20 to June 22. The digital sales event will feature discounts on electronics, home essentials, beauty items, toys, and—for the first time—food and beverages. All Deal Days purchases will be eligible for same-day delivery, as well as curbside and in-store pickup, and unlike Prime Day, Target's event doesn't require a membership. These tactics can attract a wider set of customers to help boost Target's sales volume.
  • Walmart is holding Deals for Days from June 20 to June 23. The retail giant is hosting an omnichannel sales event, with some deals available either online or in-store and others available for both. Customers will be able to access promotions in categories like electronics, toys, and beauty from Walmart and its marketplace sellers. Walmart's omnichannel approach can help it net more overall sales than it would if it just relied on its online platform.

    • Target and Walmart's strategy to counter Prime Day isn't new, but it does point to heating competition. Last year, both retailers introduced events coinciding with Prime Day—which, as a result of the pandemic, was postponed from its typical July dates to October.


    These moves were likely meant to capture some market share from Amazon, whose 38.9% share made it the leader of the US ecommerce market in 2020, per eMarketer estimates from Insider Intelligence. In spite of the rival events, Amazon still managed to net $6.17 billion in sales during Prime Day, according to our forecasts.


    Walmart and Target didn't release results on their respective events—though Target did say that its Deal Days sales more than doubled compared with 2019. But both retailers more than likely benefited from the pandemic-driven surge in online shopping on Prime Day, which saw $4.21 billion in non-Amazon ecommerce sales, per our estimates.


    Beyond coordinated sales events, all three retailers have enhanced their offerings to compete more aggressively. In the past year, Amazon has expanded its delivery efforts to get orders to customers faster and more efficiently: For instance, it recently bought up malls across the US, which it might use to improve distribution down the line.


    Meanwhile, Target and Walmart made moves that can pull in more customers and boost sales volume: Target jumped on the buy now, pay later (BNPL) trend by signing a three-year agreement with Sezzle to give customers access to a BNPL solution online and in stores. And as more consumers begin returning to stores, Walmart decided to expand its store hours and ease some COVID-19 restrictions. These measures can help Amazon, Target, and Walmart better compete for market share as US retail bounces back from the pandemic.


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