Amazon Prime Day 2021: The date is set, the first deals to get in the mood are already live

Amazon Prime Day 2021: The date is set, the first deals to get in the mood are already live

Amazon Prime Day 2021

Amazon is preparing the next big sale: Prime Day 2021 is just around the corner. As the shipping giant announced, the bargain campaign will run on June 21 and 22, 2021 - worldwide. "The shopping event offers Prime members worldwide over two million offers from all categories, including fashion, household, beauty, electronics and more, as well as the best entertainment and never-before-seen exclusive content on Prime Video, Amazon Music and Prime Gaming," announces Amazon.

First deals already live To get in the mood for Prime Day 2021 Discover now It starts on June 21 at midnight. As usual, we will put together the best deals from the areas of gaming, film and technology for Prime Day so that you don't have to dig through the countless offers. There should also be both time-limited lightning deals and daily deals this year. As soon as we get more information, you will of course find out on our website. To get in the mood for the big sale, the first prime deals are already live. As of today, Prime Gaming members have received the full version of Battlefield 4 at no additional cost.

You can secure the first-person shooter "free" at Prime until June 21st. You will receive a download code that you can enter on Origin. After that, Battlefield 4 can be played as often as you like. In addition, Prime members get a discount of up to 50 percent on films and series on Prime Video, including Spider Man: Far from Home, Chernobyl, Game of Thrones - Season 1 and Jojo Rabbit. Selected film classics are also available for 3.99 euros each, including Killer's Bodyguard, Meg and A Whole Half a Year. At Audible, on the other hand, you get a 70 percent discount on the first six months with a Prime subscription - and you pay 2.95 euros per month.

A membership with Amazon Prime is required. The monthly subscription costs 7.99 euros, the annual subscription is available for 69 euros. New customers get Prime for 30 days free of charge - ideal to benefit from the bargains on Prime Day 2021.

Prime Day 2021: Big sale is coming, first deals to get in the mood

Get Prime: Try Amazon Prime free for 30 days Tip: Prime Gaming: Get Battlefield 4 for free Prime Video: Up to 50 percent discount on films and series Amazon Music Unlimited: Try free for three months Audible: 70 percent discount on the first 6 months of Kindle Unlimited : Test three months free of charge Amazon Fashion: 20 percent discount on styles of your favorite influencers Amazon brands: Up to 20 percent discount on selected Amazon brands Prime Wardrobe: Save 15 euros on purchases worth at least 100 euros Offers in popular categories: Electronics, toys, living

Amazon says its Prime Day promotion will run from June 21-22

Amazon is bringing back its annual Prime Day as a mid-year event, aiming to juice sales during the typically slower summer period for retailers. The change comes after the ecommerce giant in 2020 postponed the two-day event until October due to the coronavirus pandemic.

Prime Day will kick off June 21 at midnight Pacific time (3 a.m. Eastern) and run through June 22, the company said Wednesday in a statement. Since debuting in 2015, Prime Day has generally taken place in mid-July, which means Amazon is holding the event earlier this year after last year's delay.

While the pandemic shuttered many brick-and-mortar retailers, Amazon enjoyed a surge in sales last year as consumers switched to online shopping to avoid leaving their homes or because local shops were closed. But the company has also come under increasing scrutiny for everything from its treatment of warehouse workers and delivery drivers to concerns from lawmakers over Amazon's growing size and dominance over smaller businesses. 

Amazon's sales jumped 34% last year to more than $215 billion. This year, the retailer said it will aid small businesses that sell through its website by spending more than $100 million on promotional Prime Day events to support them. As part of that promotion, Amazon said it will offer a $10 credit to use on Prime Day to members who spend at least $10 with some small businesses that sell through Amazon from June 7 through June 20.

Critics say Amazon's online dominance hurts local businesses, which generally can't compete on price with the larger retailer. For Amazon, Prime Day is an opportunity to attract consumers for its $119-per-year Prime service, with only members being allowed to take part in the sale. 

The company said it has more than 200 million Prime customers, or more than double its membership when Prime Day launched six years ago. 

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Here are a few things to know about Prime Day 2021:

  • Amazon said its Prime Day event will offer discounts on 2 million products across the two-day sale. 
  • As always, some of the best deals will be offered on Amazon's own products, such as 50% off four months of Audible and discounts on Fire TVs. 
  • Amazon said it will give Prime members a $10 promotional credit if they buy $40 or more in select Prime-branded Amazon Gift Cards from June 2 through June 20. 
  • Unlike in the U.S., Amazon said Prime Day will be postponed in Canada and India 'due to the increasing impact of COVID-19</a>' in those countries.