PS5 will be the main sponsor of the 2020 Italian Super Cup

PS5 will be the main sponsor of the 2020 Italian Super Cup
The 2020/2021 football season has been in full swing for several months now, with Serie A and all the top European competitions that are about to conclude the first round. A few moments ago, Sony Interactive Entertainment Italia announced that it has reached an important partnership agreement with Lega Serie A on the occasion of the 2020 Italian Super Cup, with PlayStation 5 which will be the Title Sponsor of the competition, which therefore takes on the name of PS5 Supercup. br>
The Italian Super Cup will see Juventus, first classified last season in Serie A TIM, and Napoli, winner of the last edition of the competition on January 20, 2021 at the "Mapei Stadium Cittร  del Tricolore" in Reggio Emilia. Italian Coca-Cola Cup 2019/2020. These two great teams of Italian football will compete on the pitch to earn the coveted PS5 Supercup in their palmares.

"We are proud to be able to collaborate with an exceptional partner such as Lega Serie A." Marco Saletta, General Manager of SIE Italia declared. “The growth of the videogame medium in Italy is constantly increasing, and we strongly believe that collaborations of this caliber can concretely contribute to nurturing knowledge and development. In fact, football is undoubtedly the most followed sport in our country and the Italian Super Cup symbolizes one of the most coveted trophies of the season. This is why we believe that the PS5 Supercup represents a unique opportunity to celebrate PlayStation 5, our next generation console. "

Luigi De Siervo, CEO of Lega Serie A later said: "The PlayStation brand is synonymous with innovation and our partnership is the result of a shared vision, aimed at the future and the new generations. The agreement with PlayStation 5 confirms the international growth path of the Serie A brand. The PS5 Supercup will be a great event capable of creating enthusiasm, emotions and engagement not only during the match, but also in the days before the match thanks to the many communication and marketing initiatives that will allow us to involve fans from home ".