PS5 Supercup: PlayStation 5 main sponsor of the 2020 Italian Super Cup

PS5 Supercup: PlayStation 5 main sponsor of the 2020 Italian Super Cup

PS5 sponsorship

Sony Interactive Entertainment Italia has signed a partnership with Lega Serie A for the 2020 Italian Super Cup, which will see Juventus, first in Serie A TIM last season, and Napoli compete on 20 January 2021 at the Mapei Stadium Cittร  del Tricolore in Reggio Emilia. , winner of the last edition of the Coca-Cola Italian Cup.

PS5 Super Cup Trophy

PlayStation 5 will be Title Sponsor of the competition, which therefore takes on the name of PS5 Supercup. Thanks to this partnership, the link between the world of football and PlayStation, a symbol of entertainment and innovation, is consolidated. A partnership path that began with the birth of the new eSports eSerie A TIM competition, of which PlayStation 4 is the main partner and exclusive console, and which is strengthened with the PS5 Supercup. Initiatives to engage the public at home through gaming, social and digital platforms will be unveiled in the coming weeks, so as to ensure a well-rounded experience for fans before, during and after the PS5 Supercup race.

"We are proud to be able to collaborate with an exceptional partner such as Lega Serie A. - Marco Saletta, General Manager of SIE Italia declared - The growth of the videogame medium in Italy is constantly increasing, and we strongly believe that collaborations of this caliber can concretely contribute to nurturing knowledge and development. In fact, football is undoubtedly the most followed sport in our country and the Italian Super Cup symbolizes one of the most coveted trophies of the season. This is why we believe that the PS5 Supercup represents a unique opportunity to celebrate PlayStation 5, our next generation console. "

“We are very pleased to have reached this agreement with Sony Interactive Entertainment Italia, declared Luigi De Siervo, CEO of Lega Serie A. The PlayStation brand is synonymous with innovation and our partnership is the result of a shared vision, aimed at the future and the new generations. The agreement with PlayStation 5 confirms the international growth path of the Serie A brand. The PS5 Supercup will be a great event capable of creating enthusiasm, emotions and engagement not only during the match, but also in the days before the match thanks to the many communication and marketing initiatives that will allow us to involve fans from home ".