PS5 beats iPhone in Black Friday 2020: it is the most searched product in Italy

PS5 beats iPhone in Black Friday 2020: it is the most searched product in Italy
PS5 beat iPhone during Black Friday 2020, establishing itself as the most searched product in Italy during the day dedicated to promotions.

We know that PlayStation 5 will be available with new stocks before and after Christmas, but this has not obviously prevented a large number of users from looking for this new object of videogame desire in the hectic hours of Black Friday, generally in vain.

"Online searches on Black Friday, last November 27, have increased in Italy of + 25% compared to Black Friday 2019 ", writes idealo in its report.

However," the whole month of November recorded a surge in interest (purchase intentions) of + 65% compared to in the same month of 2019, a sign that already in the weeks preceding the offers and promotions led to anticipate purchases compared to Black Friday. "

" If during Black Friday 2019 online consumers were unleashed for hoarding rsi the best offers on Apple products, from the iPhone 11 to the AirPods2, this year the most sought-after product was the brand new PlayStation 5 console. "

" But it was mainly the offers on just outdated models of the most popular electronics products - from smartphones, to game consoles, smartwatches, Bluetooth headsets and LED TVs. "

This is a" sign that Italians have learned about the trend of prices and to take advantage of the normal depreciation, especially when there are new versions recently released on the market. "

" In fact, the iPhone 11 ranked second in online searches on Black Friday 2020 ; followed by the PlayStation in version 4, the Apple Watch series 6, the Samsung TU7170 TV, the Samsung Galaxy Buds + wireless earphones and Apple AirPods 2 and the Apple iPad 2020 tablet. "