TikTok bets on tailor-made advertising for smes

TikTok bets on tailor-made advertising for smes

Advertising analysis, management and scheduling tools will help companies improve their business on the platform

(Photo: Mario Tama / Getty Images) TikTok has launched a new hub dedicated to small and medium-sized enterprises in Europe in which you can access simple tips and solutions to make the best use of the platform by attracting new consumers and retaining existing ones.

Now available in Italy, Spain, France and the United Kingdom, the new platform will allow SMEs to better implement the activities on the platform thanks to tools such as TikTok Ads Manager.

This self-service advertising platform allows SMEs to create and manage their advertising campaigns in a simple and intuitive way. In addition, to small and medium-sized businesses that will invest in it for the first time by December 15, TikTok informs that it will provide advertising credit equivalent to the amount invested, up to a maximum of 1,800 euros, in order to increase their visibility by doubling their effectiveness media.

“TikTok hosts a diverse and very active global community and, with 100 million active users every month in Europe, covers all the main categories of consumers: the platform continues to witness incredible growth across all age groups and this makes it perfect for SMEs to reach their customers, ”explained Lisa Friedrich, Head of SMB for Europe at TikTok.

Among other tools designed for SMEs, TikTok provides a guide for the configuration of an ad group explaining how to define budget, planning, bidding methods and distribution methods. Entrepreneurs will also be able to take advantage of TikTok Pixel, a measurement tool that allows you to evaluate the impact that advertising on TikTok has on their business. Businesses will be able to monitor sales or user activity and identify which is the most suitable audience for their ads. "For SMEs it is a unique opportunity to create a direct connection with users to what they are preparing, creating and selling" concludes Lisa Friedrich.

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